For inspiration, we encourage you to check out both our Tongal and LEGO World Builder platforms along with our separate Instagram channels to get a sense of each platform's distinct voice and personality:  

• LEGO World Builder: Learn more about how LEGO World Builder works here and check out our Instagram here for inspiration.
• Tongal: Learn more about how Tongal works here and check out our Instagram here for inspiration.

REFERENCE CARDS FOR INSPIRATION OR TONE 

• Exploding Kittens
• Pokémon
• Lightseekers

Attention all illustrators and graphic designers! Cards on the table: we’re looking for a talented designer to create one-of-a-kind, RPG-style trading cards that celebrate your fellow Creators, both in the Tongal, and in the LEGO World Builder communities. Designs should feature an illustration of each creator and a still from their work, and spotlight their talents in a creative RPG-style way. For example, if you decide to take a Dungeons and Dragons approach, you could measure a Creator's number of green-lit projects by Hit Points, list a Creator's Difficulty Class based on the complexity of their content, and update a Creator's stats with a Proficiency Bonus. In your pitch, show us how you would playfully highlight Creators’ skills and talents. Designs should be original and not directly based on a real RPG game.  

Tongal Creators run the gamut of creative skills from filmmakers to writers, editors to puppeteers, so make sure your templates are flexible enough to celebrate a variety of Creators. The same goes for LEGO World Builder Creators: We have brick builders, illustrators, stop-motion animators, and more! The greenlit designer will be provided with a list of 10 Creators (5 from Tongal's community and 5 from LEGO World Builder's community) along with a list of their individual skills and talents and samples of work of theirs that we're celebrating from 2021 so you may begin your first official draft. We will collaborate with you on coming up with fun RPG-style metrics and "powers" for each of the Creators. Please do not reach out to any of the Creators provided. To learn more about the LEGO World Builder community and its association with Tongal, check out this FAQ.

These cards will be shared as part of a single campaign, so we’ll be interested to see how your designs tie both Tongal and LEGO World Builder Creators together but also reflect each platform’s individuality through color schemes, iconography, and personality. You will only be responsible for designing the "front" of the card as these are meant for digital distribution and will not be printed out as physical cards. You can include multiple different approaches in your Pitch, or submit up to 5 different pitches, so show us what you got and see what sticks! In addition to the trading card designs, you will also create two Canva templates based on each design, so in the future, anyone can create their own trading card and share it on social. If you don't have any familiarity with Canva, we can set up a time to walk you through how to build a template. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 12 total assets.

• Five 4x5 trading cards featuring individual Creators in the Tongal community 
• Five 4x5 trading cards featuring individual Creators in the LEGO World Builder community  
• Two Canva templates based on the above assets

 

TIMELINE: 

• 2/03/22 - 2/16/22: Initial Design Phase 
• 2/16/22 - 2/21/22: Evaluation Phase 
• 2/21/22 - 3/01/22: Development Phase 
• 3/01/22 - 3/14/22: Final Design and Revisions Phase

 

EXPOSURE: Across Tongal and LEGO World Builder’s website and Instagram Feeds

 

TARGET AUDIENCE: Tongal and LEGO World Builder communities and their extended social networks

 

TONE: Fun, shareable, colorful, bold, celebratory

 

EXECUTIONAL MANDATORIES: 

• Any design mockups included in your pitch should be in a 4x5 aspect ratio 
• Be sure to include samples of your RPG-inspired Creator metrics in your Pitch and how you would illustrate them on the card. A few metrics you can play around with are: 
  • Animation Green Lights
  • Focus Pull Power (for Tongal creators with Grade “A” camera skills)
  • Mastery of Ideation 
  • Brick Assists (for LWB creators who contribute brick builds to community member’s ideas)
• Designs must include a space for the Creator’s company or username and country of residence 
• Designs must include a frame for a Creator profile illustration
• Designs must include a frame for a still of the work being celebrated 
• Designs must include room for a URL that will drive to a campaign landing page

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal of up to $2,500. We’re always interested in seeing tiered pricing options, so please feel free to communicate what you can do at budget, target, and reach price points within that price range.
• As a Tongal-sponsored project, we're very excited to see the design concepts that come back from our community. Though our goal is to greenlight a designer, we have structured this project as an Open Bid in case we do not find a suitable submission for this initiative.  Regardless of the result, all Open Bid submissions will be carefully reviewed and considered by our team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute your designs.
  
  
• TREATMENT (REQUIRED): A detailed overview of your design concept and creative approach. Feel free to include mockups. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous design work. Please specify your role.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each designer to create ALL of the designs listed in the Deliverables section for a total budget of up to $2,500.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with Tongal and show us what you're capable of. Consider submitting a pitch video in which you tell us what we can expect should we choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is 4X5 .PNG for each final design.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Submissions must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.