Okay, real talk: being healthy is awesome. You’re on a journey to lead a healthy lifestyle, and from the checkout line to the stove to the brown bag leftovers you bring for lunch, Craisins® Dried Cranberries are the versatile burst of sweet/tart taste, texture and color that adds a whole new level of flavor and fun to your day.

 

You know that Craisins® Dried Cranberries are made with real, wholesome cranberries. Their  bold sweet/tart taste and  burst of color instantly makes every food they touch more vibrant and fun. What better way to lift your spirits than by mixing a handful or two of Craisins® Dried Cranberries into your grilled chicken salad, popping a few Craisins® Dried Cranberries into your pre-workout yogurt, or churning the whole 5-ounce bag into a refreshing batch of homemade, all-natural vanilla maple ice cream?!

 

Ocean Spray has one of the most recognizable advertising campaigns of the past decade. We all know and love their  “Straight from the Bog” campaigns, which feature two Ocean Spray “grower-owners” standing in a cranberry bog. This campaign has been very successful in helping Ocean Spray sell juice, but now Ocean Spray is turning to the Tongal community to do what you all do best and put a different “spin” on it for Craisins® Dried Cranberries and showcase how Craisins® Dried Cranberries are modern and fun.  Ocean Spray is in the midst of their harvest season right now and have a unique opportunity to allow Tongal filmmakers to figure out exactly what this “new spin” could look like.  They are excited to be able to provide Tongal filmmakers with access to film a live cranberry harvest!  

 

Create an exciting and engaging 30-second Video (with a 15-second cutdown and four (4) stills) that brings to life the flavorful burst of fun and excitement that Craisins® Dried Cranberries bring to meals and snacks.

 

This project is a chance to really explore and share your biggest, most creative ideas. While the Videos will be primarily used over social media and digital advertising, there’s a possibility your Video could end up on broadcast if Ocean Spray really loves it!  

 

When we say ‘think creatively’ on this one, we really mean it – if it makes sense for your Video, Ocean Spray will even give you access to shoot at a live cranberry harvest at one of Ocean Spray’s grower-owners’ cranberry bogs (locations listed below)!

 

So put on your favorite ‘get pumped’ playlist and wow us with your vibrant, exciting, and BIG Ideas for Craisins® Dried Cranberries.

 

NOTE:

Your Pitch should include casting options and a script for Ocean Spray’s approval.

 

The 30-second Video, 15-second cutdown and four (4) stills are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

 

--Key Marketing Messages to Consider:

• NOTE: One of the key goals of this project is to generate a “big idea” for how we can communicate the proposition that Craisins® Dried Cranberries add a flavorful burst of fun and excitement to all of your wholesome and/or healthy meals and snacks. We’ve included some of our messaging below - feel free to build on them or throw them out and start from scratch.  We are looking for fresh thinking and big ideas!

• "Bright Bold Taste You Can See”
  • Craisins® Dried Cranberries add bold, bright flavor to all of your favorite wholesome/healthy meals and snacks – it’s bright, bold taste you can see.

• “Shake it up with Craisins® Dried Cranberries”
  • Shake Craisins® Dried Cranberries onto all of your favorite wholesome/healthy meals and snacks and shake up the flavor!

 

--Target Audience: Women 25-55

 

--Executional Mandatories:

• Videos should feature Ocean Spray® 5-ounce Craisins® Dried Cranberries as the hero product.
• Videos should include the Craisins® Dried Cranberries logo (provided in the Project Assets)
• Anytime the product name is mentioned, either verbally or in writing, it must be formatted as Craisins® Dried Cranberries
• The Brand would like to communicate that Craisins® Dried Cranberries compliment multiple foods and snacks, including salads, grain dishes, chicken salad, snacking out of the bag, baking, cooking, hot/cold cereal topping, in trail mix, on top of yogurt, etc.
• Any food shown should be wholesome and healthy, but be creative within those parameters. ‘Wholesome’ can include things like homemade cookies or ice cream.
• Capture the vibrant, colorful, flavorful fun of Craisins® Dried Cranberries
• Educate the consumer on the many ways that Craisins® Dried Cranberries add a flavorful burst of fun and excitement to their wholesome, healthy meals and snacks. Please show or talk about multiple examples; don’t just focus on one recipe!
• Avoid showing any competitive products
• Avoid talking about the health benefits of cranberries as well as any other overt health messaging; we want you to focus on the fun and flavor.
• Avoid degrading the taste of healthy foods; Craisins® Dried Cranberries make a good thing (healthy/wholesome food) better!

 

--Tone: Confident, full-of-life, fun, vibrant, happy

 

--Exposure: Digital advertising and social media with the possibility of being extended to broadcast if Ocean Spray really loves your Video!

 

--Product: Product will not be provided, but you should plan to use the widely-available Ocean Spray® 5-ounce Craisins® Dried Cranberries as the hero product. The Sponsor can provide manufacturer’s coupons to cover the product costs. 

 

--Sponsor Background: Ocean Spray Cranberries is a cooperative comprised of over 700 cranberry grower-owners. As the worldwide leader in cranberry products, Ocean Spray has brought innovative and delicious cranberry products to consumers globally for nearly a century. Craisins® Dried Cranberries are the world’s first dried cranberries and have revolutionized the dried fruit category.

 

--Location Info: If the ‘bog to bag’ and cranberry harvest fit into your Idea or Pitch, Ocean Spray can make bogs in Massachusetts, New Jersey, Wisconsin, Oregon, Washington state, Québec, and British Columbia available to the relevant Pitch winners. Be aware that you will be responsible for your own travel to/from the bogs!

 

--Additional Video Requirements:

There is a second round of revisions in the Video phase for this project.

 

 

This Project will be worth a total of $53,000 and consists of three (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for the Craisins® Dried Cranberries Add a Flavorful Burst of Fun Video Project in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning four (4) Idea creators will receive $250 each.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  
  
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• Script (REQUIRED): This should include dialogue from the video you intend to create. 
  
  
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
  
  
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
  
  
• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.
  
  
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The four (4) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the $11,000 First Place video. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The four (4) winners from the Pitch Phase will each create a 30-second Video based upon their winning Pitch.

 

NOTE: The  30-second Video video, 15-second cutdown, and four (4) stills are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

--Revisions:

There is a second round of Video revisions on this project.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $11,000; 2nd place $8,000; 3rd place $7,000; and 4th place, $6,000.

 

--Music:  Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Either of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.  They specialize in the creation of custom music, on-demand.  

 

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE. 

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.