LOCATIONS: The video will need be shot at one of the below locations in Washington DC. The Industrious team will select the final location during pre-production.

• Industrious Capitol Hill
  • Additional photos
• Industrious City Ridge
  • Additional photos

 

EXAMPLE PERSONAS:

• The Globetrotter (benefiting from our global network)
• The Early Bird (benefiting from our breakfast served everyday)
• The Dog Lover (benefiting from our pet friendly locations)

EXAMPLE VIDEOS FOR TONE:

Industrious loves the organic, fun feel of these and how they  captures the personalities of the actors.

• AD Open Door with Chloe Fineman
• AD Open Door with Troian Bellisario and Patrick J. Adams

NOTE: This project must be shot at one of two approved locations in the Washington D.C. area. No additional budget for travel will be provided. 

Industrious creates everyday workplace experiences for their members — members that range from freelancers to employees of small to medium and even enterprise businesses. From the dedicated on-site staff that greet you at the door with a smile, to the world-class amenities delivered in a relaxed but professional atmosphere, they strive to be the workplace where you feel like you belong. In order to visually illustrate this in a playful manner, they want to highlight the details that make Industrious stand out through a suite of scripted interview content with personifications of different member personas.

The goal of this project is to create both video content, and static images, that show off what makes Industrious unique - in a playful way - through scripted interviews. One of the most important things to consider here will be the wardrobe. As each character will have limited time on screen, Industrious wants their wardrobe to convey elements about their character that we don't have time to cover in the script. The wardrobe should be authentic and realistic, while having subtle quirks unique to their character. The wardrobe should make their member personas instantly identifiable without distracting from the Industrious space itself. We are requiring a wardrobe stylist for this shoot. We strongly recommend that you speak to how you would approach the wardrobe of these personas in your pitch. For a few example personas, check out the Background. There will be 4 personas in total, which will be chosen in collaboration with the Industrious creative team.

You'll be casting actual actors to play each member persona, and they'll need to answer a series of questions in character about why they love Industrious, with each answer corresponding to the feature that their persona is built around. You'll be helping the Industrious team develop these personas for the screen. These scripted interviews should be filmed in a casual way, as if someone caught them off-guard during a normal workday, or if they were delivered to camera selfie-style. So while they should be polished, they should feel casual and user-generated. Overall the tone of the interviews should be fun, energetic, and a little quirky. Each character video should end in a surprising moment that ties into the character — for example, for the dog lover persona, the dog could jump up to lick the cameraman forcing the screen to go black. 

A couple additional notes to keep in mind. While you will be editing into 16x9, the :15s will also be repurposed into social content so as you are shooting you should keep in mind to keep the subject matter within a 9x16 safe zone. On casting, the Industrious team definitely wants to feature the Dog Lover persona, so please consider and speak to how you would cast the dog in your pitch. 

There will be one :30 hero video featuring all member personas, and that should globally convey how Industrious truly is the workplace where you feel like you belong. Each persona will also get it's own video, and in addition to the videos, they'd also like to capture these member personas in the Industrious space with a dedicated photographer, utilizing and enjoying the amenities of the location. These must be taken by a dedicated stills photographer, who will need to deliver two edited stills per character. These must abide by Industrious' Photo Guidelines. Photos will need to be retouched, but we will also be collecting all stills and video captured on the day of the production. Any photographer you bring on must agree to transfer full rights to Industrious in perpetuity for all photos taken.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 5 total video assets and 8 total photo still assets.

• One :30 hero video (16x9)
• Four up to :15 character videos (16x9)
• Eight edited Photo Stills (2 of each character)

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Broadcast
• Online Video
• Print
• Out of home

 

TARGET AUDIENCE:

• Hybrid office workers and future members of Industrious.
• Humans over businesses (capturing the needs of individuals, rather than appealing to the masses).

 

TONE:

• Playful
• Authentic, natural, human-centric
• Straightforward, thoughtful, action-oriented, inviting

 

EXECUTIONAL MANDATORIES: 

• You must film in and around one of the provided and approved Industrious Workplaces.
• Photo stills must be captured by a dedicated still photographer.
• Your video must show a diverse range of talent representing different ages, races, sexes and genders.
• You must show their office space with a focus on natural light and greenery. The spaces must be portrayed as open and breathable.
• Must stay away from any “party where you work” imagery associated with some shared workspace solutions.
• Do not portray working from home in a negative light.
• You must adhere to Brand Guidelines.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.