LOCATIONS: These are the approved shooting locations that you can select from.

KEY MESSAGES:

All-inclusive means all-inclusive - Industrious bundles its amenities and services into one transparent, predictable, reliable monthly fee to create a truly all-inclusive experience. Because we use Youtube for retargeting, customers are likely researching our competitors at the same time and this is a great differentiator that we absolutely want to highlight in this video.
Flexible membership options and terms - Their Access membership (coworking) allows members to reserve an open workspace or private office on the days they want to while their Dedicated Memberships offer private offices and suites for teams of all sizes. Their flexible terms allow companies to grow and contract as needed in this hybrid world of work and choose the option that works best for their business needs.
Highest-rated in customer satisfaction - Industrious’ dedicated on-site teams provide best-in-class, concierge-level hospitality services. They create great days for their members by solving problems day-in, day-out; taking care of them so they can take care of their business. Helping businesses be productive and successful is how we motivate people to go into the office.

ABOUT INDUSTRIOUS:

Following the pandemic, organizations of all sizes are more inclined to employ hybrid working models, or modes of work where employees spend part of their time working remotely, and part of their time reporting into a designated office location. Eliminating the commute is one reason why. Another? Balance. 64% of adults who currently work from home say that working from home has made it easier to balance work and personal life. Organizations are now bringing greater scrutiny to the role “the office” plays in workplace experience, as a result of two years of disruption, a relatively slow “return to work,” and the rise of hybrid working models.

Pro-hybrid attitudes are now so entrenched in the current labor force (particularly with Millennial and Gen Z workers)that research shows most of the workforce would consider looking for another job if their current employer insisted on returning to the workplace full time.

However that equilibrium comes at the cost of feeling connected to coworkers. Employees report wanting to return to the office for: face-to-face collaboration, access to tools, technology, and spaces only at the office, better physical set-up, and to utilize amenities and services. Industrious is here to ensure every single one of these needs are met when teams come together.

REFERENCE VIDEOS: Here are some of Industrious’ previous ads for you to review. They are a good reference for tone, but a bit more playfulness and humor is welcome than what you see here.

Objectives

NOTE: This project must be shot at one of the approved locations in either the Los Angeles or Washington DC areas. No additional budget for travel will be provided. Please see more details about the locations in the Background section.

Industrious is a flexible workplace partner that provides all-inclusive solutions and a holistic workplace experience that lures/motivates people to go into the office. It provides companies with thoughtfully-designed spaces and best-in-class services to support productivity and engagement and help employees feel connected to one another again. Their approach includes coworking, private offices, large team suites, and meeting rooms that are available on flexible terms (compared to a traditional lease) in 65 cities worldwide. In the future of work – when, where, and how we decide to gather in work settings matters.

Industrious is looking for a :30 live action lifestyle video that helps captivate employees and entice them to be back at the office. The goal is to show them the benefits of returning to the office part time, but without vilifying work from home models. Industrious wants to position itself as the ideal alternative in a hybrid work future, providing a comfortable environment for employees that ultimately enhances productivity and strikes the right balance with work from home models. Educating the audience is key, as we dawn upon a new era of work.

Please see key messages in the Background for an idea of messaging priorities, and feel free to ask questions in the Forum.

DELIVERABLES: Four total deliverables:

One :30 video (16x9)
One :30 alternate version (16x9)
One :06 bumper (16x9)
One :06 alternate version (16x9)
Alternate versions will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

TIMELINE: Please find the anticipated timeline HERE , but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here.

TARGET AUDIENCE: Business owners and decision makers at small to medium companies (1-19 employees), aged 25-54

TONE: Playful, Humorous, Informative, Fun, Casual, Light-hearted.

EXECUTIONAL MANDATORIES:

You must film in and around one of the provided and approved Industrious Workplaces.
Your video must show a diverse range of talent representing different ages, races, sexes and genders.
You must show their office space with a focus on natural light and greenery. The spaces must be portrayed as open and breathable.
Must stay away from any “party where you work” imagery associated with some shared workspace solutions.
Do not portray working from home in a negative light.
You must adhere to Brand Guidelines.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
INDUSTRIOUS LOCATION (REQUIRED): Please select which Industrious location you intend to film at.
TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

SCRIPT (Optional): This should include dialogue from the video you intend to create.
STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

Requirements

Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
Videos must be in the English language or subtitled.
Limit 5 submissions per member, per Phase.
You must be at least thirteen (13) years or older to enter.
The Sponsor reserves the right to repost the contest.
In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.