: It’s 2018.  Food has evolved.  We don’t settle for mysterious ingredients from questionable sources anymore.  We want clean, we want natural, and we want real.

Enter Country Archer. They’ve been making high-quality, gluten-free, jerky since 1977 and only use grass-fed beef and cage-free turkey in every single one of their products. What started with the original beef jerky flavor has now expanded to include 8 flavors of jerky product – Original, Teriyaki, Mango Habanero, Sriracha, Sweet Jalapeno, Crushed Red Pepper and two turkey flavors, Hickory Smoked and Honey Chipotle.  Their snacks have also expanded to three paleo certified meat sticks- Original, Jalapenos and Rosemary Turkey-  each with only 0 grams of sugar! Newer to the portfolio are their meat bars, each made with collage peptides! Flavors include Cayenne Beef bars, Herb Citrus Turkey bar, and Sweet BBQ Bacon bar.

What you see is truly what you get. And what you’re getting is a powerful punch of protein smacking you straight in the taste buds.  No matter what product you grab – jerky, meat sticks or meat bars– you can snack happy on one of their many flavors of each products.

Now they’re looking to spread the good word and let people know about their portfolio of snacks. Your task Tongalers, should you choose to accept it, is to create a suite of three (3) Videos optimized for Facebook and YouTube that showcase the healthy and natural snack product line that is Country Archer Jerky in a fun and irreverent way. 

The goal of this project is to create a suite of 3 Videos optimized for YouTube & Facebook that raise awareness for Country Archer’s deliciously appetizing snacks and how they seamlessly fit into your individual, everyday lifestyle. The three total videos are to be delivered as follows: One :60 Master anthem video, One :15 Facebook optimized cutdown video, and One :06 YouTube cutdown video.

Country Archer is the #1 leading jerky brand in the Natural channel. Country Archer stands for all natural, clean ingredients in everything that we make and produce. They strive to make their products gluten free, paleo friendly, and with organic, real ingredients. They only use grass fed beef and cage free turkey in all of our jerky products. They use the tagline "food for doers made by doers."  Their personality is irreverent, witty, and current. 

--Key Marketing Messages: Eat Adventurously.100% Grass Fed. High Protein. Real Ingredients. 

--Target Audience: Fitness Fan, Healthy Lifestyle, Millennial Snacker

--Executional Mandatories: Must use & show products in all videos. 

--Tone: Subtle humor, approachable humor, Real – I Love You Man. We want people to laugh with you, not at you. (see back of packaging for tone in Asset tab)

--Exposure: Company Website, YouTube, and cutdowns optimized for Facebook (:15) & YT (:06)

End Card: The filmmaker is required to create end cards for each video.

Product:  Must use & show products in all videos. All products currently available. Here is the dropbox link for images to use in Videos, and Pitch Videos/Treatments. Country Archer Product Images  https://www.dropbox.com/sh/9wnkcmmg2xxor1k/AADdcksuuICum9VkFLSre1Hia?dl=0

Country Archer Primary Logo can be found in Assets tab. 

Facebook Best Practices

• Design tight stories that answer the questions: “What is it?”“Why would the audience care?” and “Why would the audience share?”  Usually these are the three answers…
• “Oh that’s so me” – the video is relatable.
• This video made the viewer feel something, and they want to share the emotional gift.
• Resonates with a belief of the viewer.  This video explains it better than they could.

• The first few seconds are the most important so consider leading with a hook, or telling your story in a non-linear manner.The introduction to the video is critical, and slow builds do not work in the Facebook platform. You might also consider using a "Trailer" approach with 2-3 lines of copy up front to frame/present the video.

• Don’t Bury the Lead. Introduce the brand in the first 3 seconds, however the brand should be introduced cleverly and NOT via a standard product beauty shot.

• Storytelling needs to be driven by visuals so you should be able to convey the important parts of the story without relying on sound at all. Tell visually engaging stories, and try to give your video a constant rhythm. Use text graphics, new frames, characters and settings to move the story forward. It is recommended that something visual happens every 3-5 seconds.

• Shoot your Video with a 1:1 square aspect ratio in mind. Don’t put yourself in a position where you’re cropping out important visuals in post-production because you shot in 16:9 or widescreen. Embrace the format.

• Use a Call-to-Action to invite people to a website or follow a hashtag.

• Review your edits on a mobile device.  You really need to do this because 90% or more of the audience will be viewing your video on their phone.

This Project will be worth a total of $20,750 and consists of five Phases: An Idea Phase, a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: IDEA – Tell us your Idea for creating a brand anthem in 140 characters or less.  Remember, an Idea is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning three Idea creators will receive $250 each. 

PHASE 2: PITCH:  Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a Treatment template, which you can find here.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc. 

• Pitch Video (Optional but recommended): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $10,000 to help create the Video.  Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $10,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete. 

PHASE 3: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand: 

• STORYBOARD - This project requires Storyboard Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your storyboard and ask you to submit a new version of the storyboard. 

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).

PHASE 4: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will each create One master :60-second Video, One :15-second Facebook Optimized Cutdown of master video and One :06 YouTube cutdown off master video based upon their winning Pitch. 

NOTE: The preferred :60 video and :15-second cut-down and the :06-second cutdown are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos. 

--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $10,000.

--Music:  Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line.  Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

PHASE 5: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

PHASE 6: ASSETS DELIVERY - You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecin order to submit final payment. In addition, to the project files you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated the hard drive (if necessary) and shipping. The Facebook delivery is 1:1 square delivery. 

For Tongal’s file delivery specs and any other questions you may have about post production please click here.

1. The master Video MUST not exceed :60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

                                             

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. The Sponsor reserves the right to repost the contest.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.