You can interpret "companion" liberally and bring your own particular style, but we've included TWO themes below. It'd be ideal to have one video for each theme. If it helps, read the prompt, and think about how your favorite director would answer it.

• Peculiar Pets - Pets are the most loyal companions, right?!? SYFY wants to know how you'd put a genre spin on your furry (scaly? slimy? steely?) best friend. Does little Buddy become a superhero at night? Or a cyborg trying to take over the world? Maybe your "guard animal" has three heads. Up to you!
  
  
• Cosmic Companions - We're talking besties here. Pals, partners, mates, buddies, amigas, homies, bros, sistas - you get it. Maybe there's even a romantic spark there too. Think about how your favorite genre archetypes find companionship in this cruel and lonely multidimensional universe we all share. Who's bitching about their day over a brew with a supervillain? Who's in the co-pilot seat when that space wizard jumps to lightspeed? Who's the dwarf's co-conspirator?

SYFY has found the most successful videos are the ones that cleverly integrate the SYFY logo into the scene. The logo shouldn't feel like an afterthought; instead, it should be revealed or transformed in an unexpected way. Check out some of our favorite SYFY logo videos below for inspiration.

• Monster Meetup
• Homage to B-Movies
• Post-Apocalyptic Workshop
• Doomsday
• The Restaurant
• Back to SYFY Academy
• Mystery Meat
• Want to Play?
• Monsters Fall in Love

SYFY is the Alpha and the Omega of genre. They've got everything from cyberpunk sci-fi to futuristic fantasy and the boldest, bloodiest horror film you've ever seen. Superheroes, cyborgs, monsters, manga, crossovers, comics - hell, mash them all together if you want. Raise your freak flag high, SYFY's got you, and then let's talk once again about their logo initiative, where artists, animators, designers, and directors are given the chance to bring the SYFY logo to life in an artistic and incredibly cool TV spot.

For this batch, SYFY wants you to create TWO different :10 or :15 logo videos that revolve around the concept of "companions" in science fiction, fantasy, horror, or comic books. You can get more info on the theme in the Background / Additional Details, but we're really talking about peculiar pets and best pals. 

Please pitch concepts for both videos in your treatment. You can include a few different concepts, or even submit multiple pitches, to cover your bases. The goal is to end up with two stylish and highly visual TV spots that will upend the audience's expectations, bringing the SYFY logo to life in an unexpected way, and transforming or revealing the SYFY logo in the process. Also, SYFY's open to live action approaches. We understand live action is hard given the current circumstances, so it's okay if your video has a DIY / homemade feel. 

Our priority is to make sure everyone is safe. Along with that, we’re working really hard to keep people working during this strange time. Our advice here is to submit only if you feel you can do something within the anticipated timeline that ensures everyone's safety given today's reality.

DELIVERABLES:

• Two :10 or :15 logo videos (16x9)
• Two :10 or :15 logo videos (1x1) - You may simply crop your 16x9 videos, but the logo must be safe, and you may deliver a second version specifically designed for 1x1 if you prefer. 

 

TIMELINE: For the full project timeline please see the Assets tab.

 

EXPOSURE: Videos will air on SYFY and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.

 

TARGET AUDIENCE: Adult fans of genre content.

TONE: Funny, creepy, scary, bad-ass, magical, mysterious, nostalgic – any tone can work as long as you remember this is for adults. What do you want to see? 

 

EXECUTIONAL MANDATORIES: 

• "Genre" refers to science fiction, fantasy, superheroes, comic books, and horror, but it can be anything that falls under those categories, including something that combines more than one. Think about sub-genres too - science-fiction and horror include a ton of different styles and variations - and how genres have evolved over time and in different mediums. Don't fall back on generic elements like witches and UFOs; we see those all the time, and they're not that exciting. 
• You MUST pitch concepts for BOTH themes outlined in the Background / Additional Details section.
• All work MUST be original, and should NOT include or reference existing IP or characters. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of any existing properties.
• This is for artists, animators, designers, editors, and filmmakers;  any medium can work (including live action), including 2D animation, stop-motion animation, claymation, creative motion graphics, mixed media, etc. 3D animation is acceptable, but hyperrealistic VFX work is difficult given the timeline and budget. If it's live action, DIY/home-made can work too.
• Your video MUST end with the horizontal SYFY logo, and the logo should be on screen for a minimum of 3 seconds. It must end in the sizing reference position (which you can review, HERE). The logo must be distinct and readable and visually distinct from the background. i.e. the logo should not completely blend into the environment—it’s an essential part of the spot.)
  • The design of the SYFY logo itself is open for interpretation though, and SYFY is specifically looking for your unique personal style to come through.
  • The “walls” of the logo can be broken if you choose (i.e. a character stepping through the logo; a vine growing beyond the edges of the logo, etc.).
• AVOID voiceover and any text or type that isn’t related to the S-Y-F-Y of the SYFY logo.
• AVOID graphically violent or sexual  images, or overtly political subject matter.

In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery. 

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the TWO videos. You may include multiple executions in your treatment so SYFY has several options to choose from. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatic, etc. are welcome.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.