While it's winter now, soon we'll be heading towards spring, which means more time outdoors, and when people spend more time outdoors, it often means more instances of itching from things like poison ivy, insect bites, grass irritation, and more. To help people stay prepared for unwanted itches, the team at Cortizone-10 wants to create a suite of live action video content that showcases the benefits of their new Fast-Acting Itch Relief Cooling Spray, which provides 1% hydrocortisone relief on the go. 

The goal here is to create a single :30 live action video with some supporting cutdowns, and the content will be used to introduce audiences to this product, so we'll want to balance delivering key information with an upbeat and engaging narrative or scenario that keeps people watching. The product should be presented as something that people should keep in their bags when doing something outdoors, so they're prepared and protected against any unwanted itches. In terms of the narrative or the scenario that your video revolves around, you should think about a relevant and relatable outdoor situation - something along the lines of a backyard BBQ, a soccer game, a picnic, etc. You should avoid anything that feels like an "extreme" activity, so stick to more casual and common experiences instead. 

It will also help to keep in mind that since this product features an easy, no-mess spray, it's ideal for applying when on the go, and that type of application should factor into your creative approach. In terms of the cause of the itch, we'll want to lean into things like poison ivy or bug bites, rather than something like eczema, and that may impact your narrative. When showing an itch, you will need to show someone scratching an affected area, but you should also consider using a graphic overlay (e.g. a red circle) to highlight the irritation, rather than using a close-up or something like that.  

Tonally, they're open to bringing in light, family-friendly humor, but you should avoid anything overly slapstick. This product is designed for people ages 2+, so we can depict a parent with a child using the product, or stick to an adult only, depending on what works best for your concept. Lastly, you'll see that there are several social cutdowns, and while you'll be able to derive these cutdowns from the hero video, you'll need two unique cutdowns from the main hero, not just one, and this might require a few extra shots to ensure that the cutdowns work well. You'll also want to think strategically about how you are shooting content so that it can work for multiple aspect ratios.  

In your treatment, please break down your concept for your hero video, and describe the type of outdoor location and character(s) you would feature. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 12 total video assets. 

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube
• Instagram
• eCommerce Sites
• Brand Website

TARGET AUDIENCE: Moms and Active People who need quick and easy solutions 

TONE/FEEL: Upbeat & informative, with relatable, family-friendly humor

EXECUTIONAL MANDATORIES: 

• Product will be provided to you by the brand, so you will not need to factor this into your budget considerations. 
• If we are showing children using the product, it must be applied by a parent. Do not show children under the age of 2, as the product is intended for people ages 2+. 
• The brand name Cortizone-10 should be mentioned at least 3 times in the video - once at the beginning, middle, and end. 
• Please plan to feature pops of red in the palette of the Cortizone-10 logo strategically throughout the video.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.