OTHER BIG IDEAS FROM OTHER BRANDS: Below are references to other big, bold & out-of-the-box ideas from other brands to help inspire you:

• Arby's Filet-O-Fish/Pusha T Diss Track
• Chime x Shoe Surgeon Collab
• McDonald's Celebrity Meals
• Taco Bell Save the Mexican Pizza Change.org Petition
• Taco Bell Secret Announcement
• Cash Fashion Collection by CashApp
• Burger King Side of Crypto Activation
• Current Horror Film About Waiting for Payday

Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy, and free, so it's no surprise that their social media presence is aimed at making the sometimes boring (and intimidating!) financial world a bit more upbeat, fun, and approachable. As they look to the rest of this year, the Chime team is looking for big, cool, fun, clever, bold, unique, relatable and otherwise attention-grabbing and out-of-the-box ideas to continue to engage and build their audience on social. 

Ideas for a single post or video execution are always great, but we're also looking for ideas or activations that are much bigger. So think along the lines of interesting partnerships or collabs with other brands/organizations or indviduals (such as artists, designers, or other cultural tastemakers), attention-grabbing taglines or phrases, company actions, giveaways, songs, in-person events, art installations, digital scavenger hunts or games, educational opportunities, or something entirely different. Even celebrity partnerships could be on the table if you think of a clever role for their involvement. To help get you started, we've included examples of some fun, unique & big ideas used by other brands in the past in the Background section below. 

Ideas should be able to connect back to Chime (and finances) in some way, but don't feel limited to only money-related moments. Above all, think about how can Chime tap into what's happening in pop culture, and engage their current and potential audiences in a fun and unique way that's sure to grab attention, and make people think, "Chime is a brand for people like me."

You can check out Chime's Instagram, Twitter, and TikTok to get a sense of their current tone and vibe on social. And for any questions or other project updates, check out the Project Forum.

 

EXPOSURE:

• Depending on the idea, an execution could potentially come to life on any or all of the following platforms:
  • Instagram In-Feed
  • Instagram Stories
  • Twitter
  • TikTok
  • Facebook
  • YouTube
• Please review the platform best practices page.

 

TARGET AUDIENCE: Active social users in the US, with a focus on those ages 18-34

 

TONE: Exact tone is TBD depending on the exact idea, but should be within the following realms:

• Edgy & cool
• Funny & playful
• Bold
• Nostalgic
• Witty

 

EXECUTIONAL MANDATORIES: 

• You can submit up to 5 total ideas. Please do not submit multiple ideas in one submission.
• Please do not propose any ideas (including potential collaborators/partners) that involve negative or controversial behavior (i.e. violence, drugs, etc.).

In order to be considered for this project, you must include the below materials in your submission. 

• BIG IDEA (REQUIRED): Tell us your big idea using up to 250 characters. Remember these can be individual post or video ideas, but we are also open to unique partnerships, collabs, taglines, giveaways, product exclusives, and more. As always, your creativity and big ideas should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen something else out there that you think makes for a helpful reference? Or a a link that helps illustrate the idea you're submitting? Feel free to include a link to any existing content that'll be useful when trying to understand your big idea.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least thirteen (13) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
    
    
12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.