TUTORIAL EXAMPLE: Below is a reference of a video from Chips Ahoy that captures the style & energy Chime will be aiming for in this video:

• Chips Ahoy Rug Tutorial Ad

Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy, and free, and they want to spread the word! To help promote Chime to potential new users, Chime is looking to create two separate video ads in the style of a TikTok or Instagram Reels tutorial, breaking down a creative craft, recipe, or other lesson, while using Chime to purchase the materials needed to bring that to life. 

While Chime would like this video to be in the style of a TikTok and Instagram Reels tutorial (you can get a great sense of the style they'd be aiming for here), what exactly that tutorial is would be up to you. They do want to make sure that whoever is appearing on screen actually knows what they're doing - be it cooking, crafting, art, design, etc - and that they are charismatic. Talent does not need to be an actual influencer, but should just have knowledge of and passion for what they're doing. Using Chime should be naturally incorporated into the tutorial through shopping for the materials they need to bring whatever they're making to life, but the dialogue or VO should focus mainly on the tutorial and expressing creativity. 

In terms of style, please note that this episode should seem more elevated than pure UGC content, but not so polished that it feels like a TV commercial. So really we'd be looking to strike the balance between something that feels a little more polished than the average TikTok video, while still feeling like it belongs on the platform. 

In your treatment, please include at least two potential tutorial options. If you have specific casting in mind, please include those in your treatment as well (though this is not required). For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There is one total video asset, per filmmaker. The Sponsor expects to greenlight at least two filmmakers on this project. 

• One :15-:25 video (9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• TikTok
• Instagram/Facebook Reels
• YouTube Shorts
• Snapchat
• Please review the platform best practices page.

 

TARGET AUDIENCE: 

• Gen Z and Millennial active social users in the US, with a focus on those ages 18-34
• Specifically users who enjoy hip hop music, cultural trends, traveling, sports, sneaker and hypebeast culture  

 

TONE: Exact tone is TBD depending on the idea, but should be within the following realms:

• Edgy and cool, 
• Funny and playful
• Bold
• Nostalgic
• Witty

 

EXECUTIONAL MANDATORIES: 

• Your budget & production plan MUST account for the Chime team & Tongal to monitor production remotely on the day(s) of production.
• Please do not propose any tutorial ideas that promote controversial behavior (i.e. vulgarity, violence, drugs, etc.).
• All text must be placed in safe zones, using TikTok's safe zones as the baseline reference. 
• A non-numbered Chime card can be provided to the greenlit creator for use in the videos (if needed). 
• If a Chime card is shown, the Visa logo must be visible, and not obstructed in any way. 
• You must use music from a Tongal partner library - music from TikTok, Instagram, etc will not be permitted. 
• Videos will need to feature a pre-made endcard, which will be provided to you. 
• Videos will need to feature legal disclaimers, which will be provided to you. 

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal of up to $7,500.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you will get to set your own budget proposal of up to $7,500. You only need to submit your bid amount for this project, not a full budget proposal.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.