We don't know what the holidays are going to be like this year, but we know they're going to come with unique challenges, so it's tough for many of us not to feel a little anxious as the year comes to a close. Still, 2020 has also shown us countless examples of people and communities coming together to support each other and our common goals, driven by the ingenuity and hopeful exuberance of the human spirit. PayPal plays a unique role at the foundation of this support, enabling people to send money securely, person to person, or make donations to any number of the charities and causes they support. 

This holiday season, PayPal is looking for individual video concepts with intimate and inspirational stories about people using either person-to-person payments or donations to support each other or common cause. They'll be using the tagline, "Let's make it one to remember."

The basic idea is that each :30 video will tell a quick story where someone A) takes notice of a someone or something they want to support, B) uses PayPal's person-to-person or donate function to contribute, and C) we see the results (or the satisfaction). Ask yourself, why would an individual or family need a little help this holiday season, and who might they get it from? Why would friends or family send money to each other? How could you cleverly show someone seeing a cause, and rallying to take action on it? What inspires someone to use their money for good?

This is a wide open ask, and we're looking for something unique, original, and relatable. We're trying to avoid anything inherently political or controversial though, and it should feel modern and relevant. No need for true stories - be creative.

EXPOSURE: Videos will be distributed globally across multiple channels and platforms, including: Instagram (key social focus), Facebook, Twitter, and YouTube, as well as other owned channels and paid media. 

 

TARGET AUDIENCE: 

• PayPal's primary targets are young professionals - under 30, digital savvy - and parents, early 30's to mid-40’s. 
• Concepts should also work for a global audience, and not feel too closely tied to an "American" experience.

 

TONE:

• Positive, inspirational, relatable, authentic, inclusive, optimistic, humble, clever - with a hint of charm and wit.
• The brand itself values: integrity, trust, respect, empathy, collaboration, inclusion

 

EXECUTIONAL MANDATORIES: 

• Person-to-person and Donate are generally NOT used to make "purchases," so avoid anything that feels like it's a purchase.

Tell us your Concept in 250 characters or less. Remember, a Concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the videos. As always, Concepts should be emotional, clever, and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.