Below is an example of the social media "acting" style and ability to tie trends to financial topics that Chime will be aiming for: 

• Viral Audio Trend / Scenario Relating to Money

Do you live for the bit? Are you quick to add your own take to the latest meme format or trend? If so, Chime - a financial technology company founded on the premise that basic banking services should be helpful, easy, and free - wants your help to create a suite of five quick & funny videos linking finances and everyday spending to the latest viral trending topics on TikTok. In success, this could become a recurring monthly opportunity for you. 

We'll be looking for a creator who can think creatively when it comes to the latest trending audio, music, or scenarios in pop culture, and find clever ways to link them back to finances. You can see an example of the style the Chime team is aiming for in the Background section below, but think along the lines of quick skits, role playing different personalities, building on trending sounds, reacting to trends in pop culture (i.e. the Saweetie Meal at McDonald's or Mexican Pizza at Taco Bell), and more. The goal of this content will be to help humanize Chime and position the company as a participant in pop culture conversations. It is not necessary for you to have a large team or extensive production capacities to execute this project - videos should be shot on a phone and utilize visualize effects native to TikTok. 

Casting will be very important here! We'll be looking for someone within the target audience who is funny, is comfortable being on camera, and specializes in social media "acting" styles (i.e. reacting to or using trending sounds, acting against themselves in multiple roles, etc.). Chime is working to establish familiar faces on their TikTok channel, so you can plan to feature the same talent across all videos. If you have casting options in mind (or if you plan to star yourself!), you are strongly encouraged to include those details in your pitch. 

In terms of creative concepts, Chime will be looking to you for your ideas on how to marry the latest trends on TikTok with everyday spending or basic finances. Trends can apply to everything from sounds and music, to challenges or dances, to any topics that are currently in the zeitgeist. How you interpret those trends and connect those back to finances is entirely up to you.

In your pitch materials, please include five or more creative video concepts that build on existing TikTok trends, and can humorously tie back to everyday spending or finances. If any of your concepts require a specific song or rely on a music based trend, please include that information in your pitch. For any questions or other project updates, check out the Project Forum.

Love TikTok, but scripted comedy isn't quite your specialty? Check out other Visual Effects/Transitions or Educational TikTok opportunities from Chime! This project, and the others, each have the potential to become recurring monthly opportunities if you're selected and succeed with your videos. 

 

DELIVERABLES: There are 5 total video assets.

• Five :10-:15 videos (9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• TikTok
• Instagram Reels
• Please review the platform best practices page.

 

TARGET AUDIENCE: Tiktok & Instagram users ages 18-34

 

TONE:

• Lighthearted, casual & comedic
• Helpful, optimistic, encouraging and relatable

 

EXECUTIONAL MANDATORIES: 

• All text must be placed for TikTok in-feed safe zones. 
• A non-numbered Chime card can be provided to the greenlit creator for use in the videos (if needed). 
• If a Chime card is shown, the Visa logo must be visible, and not obstructed in any way. 
• The same talent can appear across all videos.
• Videos cannot feature anything vulgar or any profanity. 
• If your videos will need to feature music from the TikTok library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.
• If you have worked with any NeoBanks, Online Banks, P2P Services, Traditional Banks, or Credit Cards in the last six months, please disclose this in your pitch. If you have specific questions on whether a company you've worked with falls into one of these categories, please email info@tongal.com for additional support.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget up to $4,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the videos. If it's helpful to you, we've provided a treatment template, which you can find here. In your pitch materials, please include five or more creative video concepts that build on existing TikTok trends, and can humorously tie back to everyday spending or finances.
  
  
• LINKS (REQUIRED): To your previous video work. If possible, please include links to TikTok assets you've worked on, or to your TikTok account. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section with a total budget up to $4,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You will only need to submit a bid number for this project, not a full budget proposal.

• HEADSHOTS/CASTING BOARDS (Optional, But Recommended): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.