Background

Columbia Pictures was founded in Los Angeles on January 10, 1924. In addition to the titles below, the studio is known for a number of classic franchises across film and TV, including Ghostbusters, The Karate Kid, Men in Black, 21 Jump Street, Zombieland, Bad Boys, The Three Stooges and Spider-Man.


See more at: Sony Pictures Official Website and Sony Pictures TV Official Website

 

Some of the 100 Fan-Favorite Titles in Columbia's 100-year history include: 


Some of the most iconic TV titles from Sony Pictures include:

Objectives

Sony Pictures Entertainment is celebrating as Columbia Pictures marks its 100th year and is looking for big, bold, global ways to involve and excite fans. Your concepts should celebrate the anniversary of the studio and its most beloved titles across digital, social, and in real life executions that capture people’s attention, get them talking, sharing, engaging, and makes them genuinely excited about what comes next for Columbia and  Sony Pictures.


Specifically, we want to hear your best, boldest, and most celebratory concepts for three big, splashy global stunts: one at the beginning of 2024 to kickoff Columbia Pictures's 100th year; one in the middle of the year to keep fans engaged and excited; and one towards the end of 2024 to close the year-long celebration out. Your concept can span all three tentpoles, but you can also think about them as individual and unique events; we've created a drop-down menu so you can let us know whether your concept is for the kickoff, the middle point, the wrap-up, or all of the above. We're also giving you 500 characters so you can give us a little more detail around what these celebrations could look like and how they could be brought to life IRL and on social. 


We're including a partial list of some of Columbia Pictures's most iconic films and TV shows to inspire you in the Background. Think about what iconic movie and TV moments you'd celebrate and how they could make a real-world splash, especially with global audiences. While involving talent is not off-limits, the best concepts should work without any stars attached. Beyond that, consider: 



For any questions or other project updates, check out the Project Forum.

 

EXPOSURE: Real-world/physical executions; Sony Pictures-owned and -operated channels (theatrical, home entertainment, animation, digital, Crunchyroll, PlayStation), social media, etc. If the concept/execution merits it, broadcast and global PR. 

 

TARGET AUDIENCE: 

 

TONE/FEEL: Big, bold, attention-getting, splashy, exciting, celebratory, awe-inspiring, FUN.

 

EXECUTIONAL MANDATORIES: 

Details

In order to be considered for this project, you must include the below materials in your submission.


Requirements

  1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  6. Limit 5 submissions per member.

  7. You must be at least thirteen (13) years or old to enter.

  8. The Sponsor reserves the right to repost the contest at their discretion.

  9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.