Below are the sources we can use for the three life stages and their topics:

GENERAL FINANCIAL EDUCATION + ALL TOPICS: 

• Financial Education Resources | Huntington Bank
  • This section of the Huntington website includes information on Checking Basics, Budgeting & Spending, Saving Money, Credit, Debt & Loans, College & Career, Home & Auto, Investing & Retirement, which can all be used in this content.  

BUYING A FIRST HOUSE:

• Buying a House Resources | Consumer Financial Production Bureau

GENERAL CONSUMER CHECKING:

• General Consumer Checking Resources | Consumer Financial Protection Bureau

SAVING FOR RETIREMENT:

• Saving for Retirement Resources | Consumer Financial Protection Bureau

BUSINESS CHECKING GROWTH:

• Business Checking Growth Resources | Huntington Bank

Whether you're just starting out, planning for the next chapter, or preparing for retirement, finances play a key role in every stage of our lives. Huntington National Bank knows this, and that's why when it comes to their customers, they believe that it's about more than just managing your money. Instead, they want to help their customers experience a deeper relationship with their money by providing innovative products, tools, and services. Later this summer, they will be launching a campaign in Denver, Colorado to help increase awareness in the local community there, and to help with this campaign, they are looking to create a short-form, social-first series that's both entertaining and educating, and encourages Denver residents to learn more about Huntington. 

For this project, Huntington is looking for a series format with content that is quick and easily digestible, with each video having a run time of :15 or less. We are looking for these to be more like "infotainment," combining small and bits of financial education with engaging talent or interactions. As viewers may be seeing these videos out of order, each video should really stand alone in terms of subject matter (i.e. you should not need to see a previous video in order to understand the one you're watching), but there should still be consistency in terms of the style and format of each episode, so if viewers did see them together, it would be clear these are in fact part of the same series. 

In terms of how this comes to life, Huntington is open to any and all executions. Whether it's a hosted series, person-on-the-street style interactions, direct to camera interviews, or something else entirely, we want to hear interesting ideas for how you could combine education and entertainment to create an engaging series that will make people pause their scrolling and watch the full video. It's not necessary for you to capture everything in a single shoot day, so you have flexibility if you need it. From a visual standpoint, please be sure to tell us more about your vision for what this content will look like. Will you shoot on camera, or on a phone? Will you be in a studio, or out in the real world? We're open to any ideas, based on what works best for your concept. Since the videos will be short, please be sure to also consider any recurring visual or branding cues that can help link these videos to Huntington right away.

For any talent in your videos, you can choose to cast talent as characters, feature real people in Denver, or do something else entirely based on what works best for your concept. You do not need to feature actual Huntington customers, and Huntington will not be providing any talent. Whatever your approach is, it is critical that the content feels local and authentic to Denver, as Huntington is aiming to engage the Denver community with this content. Whether that comes across by filming in known areas of Denver, or featuring actual Denver residents, or some alternate option, please let us know how your series will feel specific to Denver in your pitch. 

In terms of the financial education, because the run times on these will be so short, the educational pieces will be mostly high level. There are four topics we'll be focusing on: 1) Buying a first house, 2) General Consumer Checking, 3) Saving for Retirement, and 4) Business Checking Growth. We've included additional information in the Target Audience section below about the specific age demographics that are associated with each of those topics, and you should plan to feature a range of people who are representative of those demographics. Outside of those four areas, we'll also be looking to create videos that are more general financial information - so, not linked to a specific life stage. Huntington has provided links to financial information that can be used for these lessons in the Background section below. 

Lastly, in terms of graphics, you can plan to keep those fairly minimal and social-first, but you will need to design and include an endcard that drives to the Huntington website. You should also plan to include subtitles in the videos for any sound-off viewing. For the video thumbnails, you should plan to create a template that features stills pulled from the footage, as well as the episode topic or a key piece of information from the video. 

Please note you do NOT need to be based in Denver to pitch on this project, but there is no additional travel budget available.  In your pitch, please be sure to tell us more about your approach for this series, along with how it will feel specific to Denver, Colorado. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 15 total video assets and 15 thumbnail assets. 

• Three ~:15 videos for customers buying their first house (1x1)
• Three ~:15 videos for general consumer checking (1x1)
• Three ~:15 videos for customers saving for retirement (1x1)
• Three ~:15 videos focused on business checking growth (1x1)
• Three ~:15 videos focused on general financial education (1x1)
• 15 thumbnails featuring stills pulled from the footage (1x1)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram
• Facebook
• LinkedIn

TARGET AUDIENCE: All content will be geo-targeted for residents of Denver, Colorado. Huntington Bank will be focusing on the following audiences: 

• Denver Residents Ages 25-35; this demographic will be targeted for the Buying a First House topic.
• Denver Residents Ages 45-54; this demographic will be targeted for the Saving for Retirement topic. 
• General Consumer Checking, Business Checking Growth, and General Education Videos should focus on all ages 25-54. 

TONE/FEEL: 

• Friendly & welcoming
• This content should make finances feel easily understandable and engaging - NOT intimidating

EXECUTIONAL MANDATORIES: 

• Any financial information must come from one of the links in the Background section below, as these have been approved by Huntington Bank's legal department. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.