Orgain's content pillars are:

• Clean nutrition: share a dedication to clean with high quality, superior ingredients.
• Taste the Difference: content that creates a visceral flavor experience.
• Orgain’s Passion: Sharing Orgain’s energy and enthusiasm for clean nutrition and the role it has in helping transform lives.
• Real, clean living: Showcasing real ways that people have made clean nutrition part of their lives.

Orgain's Brand Identity (look and feel):

• Vibrant. Sharp. Relevant. Credible.
• Orgain's imagery has purpose and energy. They use language and imagery that is grounded, timely, and relatable-always drawing inspiration from real-life experiences.

The goal of this project is to find clean nutrition superfans who are active Instagram users and are looking to grow their influencer business centered on health and wellness to join the Orgainiacs program.

As a member of the Orgainiacs team, you’d receive access to a marketing advisor who will help you achieve your influencer business goals and grow your business with expert advice on marketing platforms like website, email marketing, content development, and more. Orgain will also provide free Orgain products on a monthly basis. In return, Orgain would ask that you post about Orgain on your channels, with a focus on Instagram to help Orgain build their reach and drive credibility for the company.  

Being a part of the Orgainiacs program would be like having a mentor who helps and advises you on ways to grow your audience, business, and reach while also giving you free products each month. As you post about Orgain products on your channels, you would be helping drive credibility and cultural relevance for the brand.

Orgainiacs receive:

• Personalized attention and small business marketing consulting advice from Orgain’s  Influencer Marketing Manager
  • Orgain's Influencer Marketing Manager will know and understand each individual Orgainiac’s audience and business/content goals and help them grow their business and their reach
  • Expert advice on email marketing, influencer marketing, content development, web development, and more.
• Free Orgain product on a monthly basis and swag as available
• Free photoshoots and video shoots on an as-needed basis
• Access to rotating giveaways
• Insider access and first touch with all Orgain new products
• Exposure on Orgain’s social channels and digital media
• Potential to grow into pay-per-content status

As an Orgainiac you will deliver:

• Monthly, authentic content featuring Orgain products
• You may also have a chance to give input on new and exclusive products

We are looking for:

• Individuals who are passionate about growing their influencer business centered on clean nutrition and health & wellness and who build their content and lifestyles around it.
• Individuals who want to have a long-term partnership with Orgain.
• Individuals who are informed and proactive about health and wellness and who are looked to by followers and friends for advice in this area.
• Individuals who have an inherent belief that good, clean nutrition has a direct, positive effect on your health.
• Individuals who love to explore new ways to improve their wellbeing.
• Individuals who have at least 5,000 followers on Instagram.

This is an always-on project and you can submit anytime. However, we are looking to onboard the first wave of Orgainiacs into the program by December 15. In order to be a part of the inaugural class, you must submit on Tongal by December 1.

DELIVERABLES: Monthly, authentic content featuring Orgain products

EXPOSURE: Your social media channels. Your posts may be reposted and utilized by Orgain.

 

ORGAIN'S TARGET AUDIENCE:

• Late 20s–mid 40s
• "Health Prioritizers" that are intentional about food: minimally processed, organic when possible, plant-based, low sugar, no carb. "Eat the rainbow" approach to food, with a focus on fresh, high-quality ingredients.
• Active lifestyles: parents, athletes, hard workers, curious; they prioritize their health and wellness no matter how busy they are.
• Sees healthy food and clean eating as a way to enrich their lives vs a detractor.
• They 'shop the margins' of the supermarket (rather than the center aisles, packed with processed and frozen foods) and don't see eating clean as a handicap but as an enjoyable key factor in a rich, rewarding life. 
• They prioritize active, healthy lifestyles, and know that Orgain products support their goals with nutrition that is clean and convenient.

 

TONE: Honest, straightforward, credible, witty, a little edgy

 

EXECUTIONAL MANDATORIES:  Your posts must follow all FTC guidelines.

 

The Sponsor is under no obligation to select a superfan. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to move forward with any superfans via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so if you're shooting any live-action, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your superfan submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you are a clean nutrition superfan and why you want to join the Orgainiacs program. Please tell us whether you currently use Orgain.

• SOCIAL MEDIA LINKS (REQUIRED): To your public social media profiles (ie. Instagram, Facebook, YouTube, SnapChat, TikTok, Twitch, Pinterest).

• YOUR LOCATION (REQUIRED): Please let us know which city and state you live in.

• PITCH VIDEO (OPTIONAL): This is your opportunity to show why YOU should be selected to be an Orgainiac. Please keep your video submission under 2 minutes in length.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Submissions must be in the English language or subtitled.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least eighteen (18) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
12. The Sponsor will be entitled to reasonable revisions on the finished posts without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.