In 2014, Clean & Clear® launched the "See the Real Me" campaign to inspire teen girls to express themselves without the fear of being judged by their peers. Clean & Clear® believes that every girl has something amazing to show the world, and is creating a video series to showcase just that! Clean & Clear® encourages honest discussions that educate, inspire, and entertain teen girls. They want to hear your concepts for new ways to build upon the See the Real Me campaign through a video series with their partner, Walmart®.
Concepts for series should fit into one of these categories: Skincare Education, Inspiration, Entertainment. We have linked to some examples of similar content in these categories below, but please note that Concepts do not need to look exactly like these examples:
So put on your favorite jams, dance around in your room, and think about the topics that spark discussion during that time in a teen girl's life where her world is changing and she's trying to sort out what's real from the fake. Clean & Clear® wants to hear all of the details, why teens should care about these issues, where the Clean & Clear® brand and/or products fit in, where Walmart® fits in, and how your concept ties into the "See the Real Me" campaign. See the current campaign videos here.
The goal of this project is to submit engaging concepts that bring to life Clean & Clear®'s "See the Real Me" campaign through an educational, entertaining, and inspiring video series with their partner, Walmart®. Complete each field with the following:
Inspiration: Lifestyle or narrative series with an emotional or aspirational theme.
Skincare Education: How-to style series demonstrating best uses of products.
Entertainment: A series that teen girls will want to watch and enjoy for fun.
Please note that Clean & Clear® is not looking for scripted dramas, but rather concepts for a series.
--Target Audience: Teen girls, ages 12-17 who are navigating life and figuring out who they are.
--Tone: Honest, inspirational, educational, authentic.
PHASE 1: CONCEPT – Tell us your Concept in 500 characters or fewer for a Clean & Clear® Video series. Remember, a Concept is not a detailed script; it is a distillation of what will happen in the Video. As always, Concepts should be clever and engaging. The five winning Concept creators will each receive $1,000. Please note there are no residuals for this project.
Each submission must complete each of the following 6 fields:
Inspiration: Lifestyle or narrative series with an emotional or aspirational theme.
Skincare Education: How-to style series demonstrating best uses of products.
Entertainment: A series that teen girls will want to watch and enjoy for fun.
1. Concepts must not exceed 500 characters in length; each additional field must not exceed 250 characters.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. Submissions must be in the English language or subtitled.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years of age or older to enter.
10. In the event that fewer than 50 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) additional days at its discretion.
11. In addition to the judging criteria stated in the OFFICIAL RULES, (1) viability of the Entry as a premise for the final objective of the Project (e.g. commercial advertisement, music video, how-to-video, etc.); (2) creativity; and (3) effectiveness in promotion of the brand that is the subject of such Project, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
12. Winning creators must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.