Citizens’ Climate Lobby is a non-profit, nonpartisan, grassroots advocacy organization focused on national policies to address climate change.
Their consistently respectful, nonpartisan approach to climate education is designed to create a broad, sustainable foundation for climate action across all geographic regions and political inclinations. By building upon shared values rather than partisan divides, and empowering our supporters to work in keeping with the concerns of their local communities, they work towards the adoption of fair, effective, and sustainable climate change solutions.
REFERENCE VIDEOS FOR INSPIRATION OR TONE:
Please see the below videos for reference/tone:
Citizens' Climate Lobby is a level-headed, logic-driven climate change organization with a strong belief in diversity of thought. As a nonpartisan organization, their goal is to lead to a better way forward for climate sustainability. They lament that the world has become so polarized over the issue, and seek out the viewpoints of all involved in order to build better relationships and conversations built on trust.
The goal of this project is to create a 3-4 minute brand awareness video (script attached in "assets" to be produced) that will attract younger activists to join Citizens' Climate Lobby and to contact their respective state senators. This content should educate these members about the Energy Innovation Act, and garner their support for it. The CTA should be strong, including both the government's lack of support over the issue and driving awareness and sign-ups for CCL. The video should incorporate comedic-humor as an underlying tone to support the brand's optimistic and fun approach they take when addressing the issue. Please see the Background/Additional Details section for reference videos outlining the preferred style of comedy.
DELIVERABLES:
- (1) One 3-4 minute video for YouTube (16:9)
- (1) Custom End Card made by the filmmaker
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
- Millenials
- Political and government representatives
TONE:
- Comedic-humor (Must be tastefully executed, no foul language)
- See Background/Additional Details for reference videos
EXECUTIONAL MANDATORIES:
- The greenlit filmmaker will be required to have a copywriter from the Sponsor's team on set to provide brand copy.
OPEN BID:
- This is an open bid project, so you will get to set your own budget proposal with a max bid of $16,000 USD. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
- By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
- TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
- LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
- TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
- BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here.
- SCRIPT (Optional): This should include dialogue from the video you intend to create.
- HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
- PITCH VIDEO (Optional but recommended): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.