Tonally, Chrisley Knows Best succeeds with its blunt tone and its unflinching embrace of the eccentricities of Todd Chrisley and his family. Humor is front and center, and it should be the same with your videos. These have to be just as fun as the show. Take a look at some of the existing content that Chrisley Knows Best already offers on its YouTube channel:

• Funny Moments Playlist
• Season 6 Highlights Playlist
• Top 100 Moments Playlist

 

Creatively, the recap videos should be straightforward as a format. The Topical Character Videos and Top 10 Videos should then basically pull relevant and especially entertaining clips that match the theme of each video, although you'll be brief more on those if you are selected. Some of those clips may come from previous seasons, you may need to dig a little deeper. 

NOTE: USA Network content is only available in the US and US Territories only.

Chrisley Knows Best returns for its 7th season this May, having already racked up 118 episodes, and a successful spinoff series, which was itself just renewed for a 2nd season. Fans can’t get enough Chrisley family shenanigans, and they’re increasingly turning to the YouTube channel and looking for more of what they crave; recaps, character highlights, memorable scenes, comedy supercuts, etc. Now, USA is asking for an editor to help create more of this supplemental video clip content for the YouTube channel, using footage from the original episodes, in three different video formats. 

 

USA will provide original masters for episodes before they air, as well as episode descriptions, branding guidelines, and some story direction, in addition to the three deliverable formats outlined below. We just need you to do a stellar job putting it all together, to give fans the Chrisley fix they crave.

 

DELIVERABLES: As currently planned, the full suite would include the following:

• (26) 2-3 minute Episode Recap Videos – These videos will be derived from the masters of individual episodes from Season 7. Each will serve as a lightly branded summary of the episode for fan’s reference on YouTube.
• (5) 2-3 minute Topical Character Videos – Based on loose themes that tie into holidays, events, seasons, or topics, these videos will lift clips from the series and tie a specific character to the theme. At least 2 of these videos will relate to Season 7; the others can pull from any episode. Videos will incorporate more Chrisley branding for title cards and text.
• (5) 3-4 minute Top 10 List Videos – Similar to a supercut or listicle, this will be a short highlight reel that pulls together 10 memorable moments, lines, or gags, etc. that connect to a specific theme. At least 2 of these videos will relate to Season 7; the others can pull from any episode. Videos will incorporate more Chrisley branding for title cards and text.

 

TIMELINE:  There will be a rolling schedule with continuous weekly deliveries, and roughly two videos delivered every week for about 16 weeks after an editor is selected. For the full project timeline, please see the Assets tab. 

 

EXPOSURE: All videos will be produced for the Chrisley Knows Best YouTube Channel.  Please note that USA Network content is only available in the US and US Territories only, and outside of the US it will be difficult for you to engage with this project.

 

TARGET AUDIENCE: The demographic skews heavily female, with almost a third in the 25-34 age range, and a quarter in the 18-24 age range. 

TONE: USA has found the audience responds to:

• A refreshingly blunt tone
• A bit of weirdness and eccentricity
• A relatable star & situation
• A mix of family values and faith

 

EXECUTIONAL MANDATORIES:

• You will be required to submit a sample 2-3 minute Recap Video for your Pitch Submission, using footage from a previously aired episode, Episode 615.
• All footage used in your videos must come from the assets provided by USA Network.
• Recap videos can only include footage from Season 7.
• Every video must end with a simple title card with motion graphics that provides a blank slate for the USA team to incorporate YouTube action buttons like Subscribe, More Info, and More Clips.

In order to be considered for this project you must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• SAMPLE RECAP VIDEO (REQUIRED): Submit ONE 2-3 minute sample Recap video based on the information provided above and utilizing the provided assets (download the assets HERE). For music, Tongal has partnered with three premiere music providers that you can use for your Pitch: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into this Pitch. These providers will NOT be available for the final videos (more info on that below).

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos. 

• TREATMENT (OPTIONAL): Introduce the Sponsor to yourself, your team, and your capabilities. If there was any additional relevant information that would help with regards to the full suite, you can include it as well. If it's helpful to you, we've provided a Treatment template, which you can find here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your award.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.