Meet Visible. Unlimited. Powered by Verizon, 5G included. As low as $25/mo all-in when you join a group. No surprise fees. Visible. Wireless that gets better with friends.

Visible knows how important it is to keep it simple. That’s why they created a wireless service that allows you access to everything you need to join, save, and stream—right from your phone. Visible's main goal is to create change by building a better wireless service. To Visible, a big part of creating that change lies within their dedication to provide a positive impact within their community. So whether that community is you and a handful of your closest friends or 5,000 skateboarders passing around trick clips, Visible is designed to support you with transparency, resources, and affordable service.

Visible's wireless is designed to get better with friends (kind of like life), and their Party Pay plans allow you to save on your wireless bill every month by bringing along your friends or joining an existing group plan full of people who share your interests and passions, like skateboarding or scary movies. Not only does no other wireless service offer that, but even your own family doesn't come with the guarantee of shared interests.

Learn more about Visible's service, products, and most importantly, their company values and commitment to community, here.

REFERENCE VIDEO:

While the story and tone are obviously pretty different, the Oreo Proud Parent spot from last holiday season is a good reference for style and voice.

This holiday season, Visible wants to capture and celebrate the beauty of chosen family, and what it looks like to celebrate the holidays without family drama in a 2 to 2:30 minute original narrative video. This is not a commercial: it's an opportunity to develop an original story around chosen families with stylistic and creative flexibility. Tonally, through storytelling that explores what chosen family means through one larger story or multiple vignettes, your video will capture Visible's entire working premise: that wireless, like life, gets better with friends. While we'd love to see how you can organically incorporate unique Visible features, like their Party Pay plans, the only required branding is a title card and endcard with a CTA. 

Creatively, we're looking for a narrative that captures the millennial holiday experience: maybe you and your besties have been spending the holidays together for years and have your own well-established rituals and a dedicated holidays-only text thread, or maybe it's your character's first time video chatting into their family's festivities. 

Let's face it: as much as you love and miss your family, going home for the holidays isn't as appealing – let alone as feasible – as it used to be. You've built your own life, with your own chosen family, and your own traditions. 

Your video should use relatable humor balanced with honest emotion to show what the holidays can be like without family drama; celebrate finding and spending special time with your chosen family; and authentically demonstrate how it's possible to still "be there" virtually with your family back home when it matters most. 

In addition to your 2-2:30 minute short film-style original narrative, you should also be thinking about how you'll create short, social-first edits optimized for Instagram In-Feed and Instagram Reels/TikTok. While these assets can be cut from your hero content, we'd strongly encourage you to consider shooting standalone content for these, possibly even on a phone, to really capture a social-first look and feel. Consider how you can use this content to your advantage to further round our your main narrative or characters, and for Reels/TikTok in particular, creative ways to incorporate established styles and tropes or play with trends and memes.

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are six total video assets:

• One 2 to 2:30 hero video (16x9)
• One :30-:60 edit for IG In-Feed (1x1, 9x16)
• Two :15 standalone edits for IG Reels and TikTok (9x16)

 

TIMELINE: Click here for the full project timeline.

 

EXPOSURE: 

• Visible's YouTube channel and social media (Instagram, TikTok, Facebook, and Twitter).
• Please review the platform best practices page.

 

TARGET AUDIENCE: Visible's key audiences are Late Gen Z and Millennials and early Gen X; sweet spot is 25-44.

 

TONE: Humorous and relatable, but not mean-spirited; energetic, fun, vibrant, upbeat. 

 

EXECUTIONAL MANDATORIES: 

• Your story and talent should broadly and accurately represent Millennials and Gen-Z, and what 'chosen family' means to different people. Authentic diversity across race, gender presentation, background, etc are all crucial here. 
• While Visible wants broad interpretations on the theme of holidays without the family drama, your video should NOT get political. Celebrate the idea of people we choose to make our family without going negative or portraying 'toxic' family back home. 
• Visible should be naturally incorporated into the video through organic elements like group texts, video chats, and planning events or buying gifts on apps; basically, true to how Millennials and Gen Z naturally interact with their phones in their everyday lives.
• It's important not to show any phone hardware branding – no Apple or Android logos, and it's also important to show different phone models and types so this doesn't come off as an iPhone or Android ad.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $55,000. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget range of up to $55,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.