The Tongal Community came through on the “Name That Snack Stick” project, and the name chosen was short, simple – perfect for the brand & the product: Jack Link’s Wild.

 

So far, so great.  Now were picking up the challenge to develop ideas for videos based on that great new name.  The big idea we’re working with is Choose Wildly.

Jack Link’s Wild’s target consumer is teenage males, rebellious by nature…and by choice.   And the core of this idea is to celebrate those who choose for themselves, and know that their own path to happiness and adventure lies on the wild side.

If you have an ear for wordplay, you already noticed that Choose Wildly is a pun on “choose wisely”—which is just the kind of cautious parental advice teens hear too much.  Part of being a teen is realizing that you have the freedom to NOT choose the same-old, status quo, safe, boring stuff. Think of your own wildest / happiest times: aren’t you glad no one was there to tell YOU to play it safe – or to go home and do your homework? 

IMPORTANT:  you probably know of Jack Link’s broadcast spots with Sasquatch. Now forget all about him. Your Ideas for Choose Wildly should be a new jumping off point.  Leave Sasquatch and the prankster/practical joker hook to the annals of history, and give Jack Link’s Wild the smart, adventurous, fun, and thrilling start it deserves.

Have fun, and if you’re feeling it, be funny. But feel free to play around with the unlikely and the off-beat. Show how the world opens up to amazing new possibilities when Jack Link’s Wild is on the scene. One last piece of advice: don’t play down to this audience.  The target consumer here is smart & cagey – they know what they know -- and they don’t like anyone to condescend to them. If you go funny, try to go smart rather than slapstick.

The goal of this project is to source four Ideas on the “Choose Wildly” theme that will be the basis for 30-second videos debuting the new Jack Links’ Wild snack stick. We’re going to give you 140 characters to concisely tell a story with your words.

Your idea should bring home the “Choose Wildly” concept in a memorable, exciting (thrilling) or maybe humorous way – and it should also support that following brand messages for Jack Link’s Wild: 

--Key Marketing Messages:

• When it comes to meat snacks, you have a choice.  Jack Links’ Wild supports (and celebrates!) those who choose wildly.
• Jack Link’s Wild is: bold and original, just like you.  Why choose something boring and be like everyone else?
• Jack Link’s Wild is bigger, better, and wilder than other meat sticks
• Jack Link’s Wild brings great value at an affordable price point (remember that we’re trying to reach teens who live life on the edge – but also on a budget).
• Jack Link’s Wild is: affordable and convenient, but never a compromise.
  
  

--Target Audience: 

• Primary: teen males who are --
  • Into hanging with friends, getting outside and finding new adventures,
  • …But at the same time they’re totally good with a chill night alone.  It’s all about your choice.
  • A bit edgy, marching to the beat of their own drum – not concerned with fitting in or following convention.
  • The Jack Link’s Wild target would rather strike their own path and set their own trends. They may not know who James Dean is, but they would like him if they saw the movies…
    
    

--Executional Mandatories:

• Avoid Sasquatch and the prankster/practical joker approach of previous Jack Link’s campaigns
• Your Ideas should appeal to the target audience of teenage boys, but without being disrespectful of or alienating any other demographics
  
  

--Tone:  Bold, edgy, cool, and uncompromising.

--Exposure:   Online video on YouTube, Facebook, Snapchat & Instagram

Project Details: This Project will be worth a total of $1,000 and consists of an Idea Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA – Tell us your Idea for Jack Link’s Wild: Choose Wildly in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each.

1. The Idea MUST not exceed 140 characters in length.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3.  BY SUBMITTING AN IDEA ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7 Ideas must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 100 Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. Be sure to read the judging criteria stated in the OFFICIAL RULES.

12.  Winners must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment to claim your prize.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.