REFERENCE VIDEOS: Below are some of The Joint's previous video ads. They would like videos that are distinct from these, however they provide a good reference regarding tone and having fun with the narrative structure.

• 2019 You're Back Baby :30 
• 2019 You're Back Baby :30. Alt

Here are some more tonal references for inspiration.

• Halo Top® Fruit Pops | Stop Shoulding Yourself
• Halo Top® I Stop Shoulding Yourself
• This is how I get after it - Single Story 
• Greatness starts with G - Brand Manifesto 

The Joint is the largest chiropractic network in the United States, with 650+ locations administering over 8 million adjustments per year. When people think of chiropractic care they predominantly associate it with treatment for acute pain or a recent injury, and while that's certainly a part of it, chiropractic treatment can also be a proactive choice for better health and a higher quality of life, similar to eating well or maintaining good physical fitness. 

The goal of this project is to create a :30 lifestyle video that frames The Joint's key benefits (listed below) around the idea that chiropractic care isn't just a reaction to pain and injury, but rather a path to improving bodily health in both the present and future.

• No Appointments Necessary - Walk-Ins Welcome
• No Insurance Hassles - $0 Copays
• Open Evenings & Weekends
• Quality Care by Licensed Professionals

The joint would like an original and very memorable live action approach that does not feature anyone visiting one of their locations, or getting treated by a chiropractor on screen. Instead, they want to feature relatable characters who, while not active in the athletic sense, are individuals who lead busy lives - whether that involves their jobs, maintaining a household, their hobbies, spending time with their family and friends, or being active in their community. Think about things where having a healthy body makes everything that much more fulfilling and enjoyable. A little wittiness and having fun with the narrative structure is certainly welcome too.  Please see the video examples in the Background/Additional Details section for some inspiration. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 total video assets.

• One :30 hero video (16x9)
• 1 alternate version and 1 6-second bumper video with 1 alternate version. Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE:  For the full project timeline please see the Assets section

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE:  Millennials aged 25-40 who want to tune up their bodies to tackle the challenges of everyday life.

 

TONE: Imaginative, Approachable, and champions of everyday life. 

EXECUTIONAL MANDATORIES:

• Must introduce the brand within the first :05 of video.
• Do NOT show chiropractic treatment being performed.
• Do NOT show customers in actual pain.
• Incorporate the brand tagline. “Don’t do pain. Do you.”
• Incorporate the CTA “Search now for a Joint location near you”
• If casting models, would like to ensure a diverse population is represented

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.