Hi everyone - The Sponsor has decided not to move forward with a Pitch on this project. Though most Projects do move forward with a selected Pitch, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.  

As the #1 largest nursing school in the United States, Chamberlain University is committed to helping students around the country answer the call to care for others. They offer an education that's rooted in personalized support and real-world experience, with a community built around individuals that share a passion for healthcare and a desire to make a difference. Chamberlain provides students with many different paths to fit education in their lives, and one of the ways they do that is by operating more than 20 campuses across 15 different states. This is a game changer for many prospective students, and Chamberlain wants to help make it easier for them to say "I can see myself there!" by expanding their library of campus-specific photography and video b-roll, capturing content that represents both the facilities themselves, and some aspects of student life on campus. They'll start with three campuses in the Chicago metropolitan area.

For this project, we’re looking for a small but highly organized team of 2 or 3 people that can shoot raw photography and video b-roll at three different Chicagoland Chamberlain University campuses in May. This will involve a mix of facilities visuals and student lifestyle visuals, and you'll work with real staff and real students - not actors - to bring it to life. It's an opportunity to move beyond generic, staged healthcare imagery and instead capture authentic, action-oriented moments that reflect the real, lived experience of being on a Chamberlain campus. If selected, you'll lead production from start to finish, while also developing a creative lookbook, style guide, and technical specifications that shape the visual tone, composition, and storytelling approach for Chamberlain's other campuses. Your work will serve as the foundation for the broader campaign, so we’re looking for teams who can think both creatively and systemically. Ultimately, no post-production retouching or editing is required, so you'll be wrapped after delivering hard drives with all of the raw assets.

In terms of the creative execution, the goal is to create a library of visuals that feels grounded, welcoming, and emotionally true - content that prospective students can connect with immediately. We want to do that by capturing a lot of the "in-between moments" that will help showcase the energy and humanity around the campus, like students arriving and finding their rhythm, collaborating in small groups, engaging with instructors, and supporting one another through meaningful, everyday interactions. We'll also need to intentionally capture both wide establishing imagery, and tighter, detail-driven moments so the final library performs across multiple formats and platforms. Compositionally, you'll need to build in negative space and flexible framing to support common crops and text overlays, making the content more useful long after the initial shoot. You'll find more detailed shot list guidance in the Background.

In terms of production logistics, we're expecting a small crew of 2 or 3 at most, with a tech scout for each campus, and a single day of production. Before the shoot, you'll work with Tongal, Chamberlain's brand team, and local campus representatives to build out a shot list and shoot schedule for each campus, which will reflect the local character and include some student lifestyle and activities moments. You'll need to shoot video in 4K at 16x9, and we'd recommend a gimbal or some other camera stabilizer that'll allow you to incorporate more dynamic movement. Some lighting equipment is going to be helpful, but there's no need for audio capture here, and agility is key, so we do still expect a small crew footprint. Although you will not need to cast any talent, you will be required to collect talent releases from any staff or students that are visible in the content. These talent releases will be provided to you. During the shoot, members of Chamberlain's brand marketing team will be present to help with the campus representatives, and address provide quick reviews and approvals on the creative. It's not expected that you'll provide a video village or remote viewing setup, however.

Chamberlain is also interested in drone photography, While not currently confirmed, there is a possibility that the scope may expand to include overhead drone footage. It's not necessary that you be able to shoot that yourself, but we'd ask that you provide an option with your pitch, inclusive of the cost of the drone operator and any local permitting, as they’d like to understand that pricing upfront. 

Note that you do not need to be based in the Chicago area to pitch on this project, but no additional budget for travel or accommodations will be provided. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: A hard drive with all organized raw footage and photography assets.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content that will be used on the platforms below, but usage is not limited to these platforms, and a full buyout in perpetuity is required for all content.

• Chamberlain's website and owned channels
• Meta, LinkedIn, and other paid social ads
• Digital Display Ads and OOH placements
• Email marketing
• Connected TVs

TARGET AUDIENCE: 

• The primary audience is prospective nursing students who are evaluating local educational options, and trying to picture what their daily life, support, and environment could look like at Chamberlain.
• The secondary audiences are:
  • Parents & supporters who influence decision-making and value safety, credibility, and visible support structures.
  • Career changers who need reassurance that the environment feels welcoming and doable.

TONE/FEEL: Bright, inviting, authentic, modern, and human - more relatable and dynamic than the “sterile stock healthcare” imagery that you might otherwise see. The imagery should communicate the key brand takeaway that the campus feels real, supportive, credible, and within reach.

EXECUTIONAL MANDATORIES: 

• Avoid the common visual traps: overly posed “smiling at camera” healthcare imagery, flat lighting, or scenes dominated by a blue-and-white clinical feel.
• Lean into dramatic, dimensional light, human interaction, and a broader color palette to create imagery that feels more cinematic, credible, and emotionally resonant while still being highly functional for performance marketing. 
• Keep in mind that no recognizable apparel brands should be visible on clothing or shoes, so think about how you can conceal logos if they're present (e.g. a different angle, a piece of tape, a handbag strap, a jacket) so we can avoid having to blur in post.
• Some campus signage may be an issue to capture from a rights perspective so may need to navigate around or avoid some wall signage in shots.
• You must have proper insurance coverage, in general and for the drone, if the drone is included.

AI USAGE: For the purposes of your pitch and pre-production materials, you are welcome to use generative AI to create visuals, storyboards, proofs-of-concept, etc. that might help the Sponsor understand your vision for capturing the final content. Please keep record of any AI usage deployed in your submissions in the event that the Sponsor requests AI disclosures. If you have questions about any specific usage or tool, please ask your Tongal producer.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• DRONE OPERATOR & COST (REQUIRED): Please include information for an optional drone operator and the costs associated with that, inclusive of the operator/team and any local permitting that may be required.
  
  
• LINKS (REQUIRED): To your previous photo and video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos or photo galleries.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.