Check out recent sweat-based content on lululemon's social channels for a sense of tone and style:  

• lululemon Instagram
• lululemon YouTube

The goal of this project is to create two series of educational videos to serve lululemon guests looking to start, maintain, and improve their workouts, at home or at the gym or studio. One Chicago-local Tongal filmmaker will work with two lululemon ambassadors at lululemon's Chicago flagship store and studios to create video guides in the Train and Yoga categories. 

Series 1: Train will cover three topics and film on Thursday, November 19. 

Series 2: Yoga will cover one topic and film on Friday, November 20.

You must be local to Chicago and available to prep and film for those dates to be eligible for this project. A tech scout may be arranged with the local lululemon team the week of production.

 

DELIVERABLES: This project has a total of 56 deliverables; 8 deliverables for each of 7 topics.  The series of content will consist of longer- and shorter-form assets for lululemon's YouTube, Instagram, and content hub across the following topics: 

Deliverables per topic: 

1. One 2–5 minute Full Tutorial (16x9)
2. One :06-:15 YouTube Preview (16x9)
3. One YouTube Endcard (16x9)
4. One :15-:20 IG In-Feed Preview (4x5)
5. One Instagram Story – 3 slides, each :06–:10 seconds
   • Thumb-stopping introduction (9x16)
   • One "trailer" of the topic (9x16)
   • Swipe up CTA (9x16)
6. Five Stills (16x9, 4x5)
7. One .SRT file, English
8. One transcript of .SRT file, English

Series 1: Train (3 topics, 24 total deliverables)

• How to Relieve Sore Muscles After a Workout
• How to Exercise at Home 
• How to Revamp Your At-Home Workout

Series 2: Yoga (4 topics, 32 total deliverables)

• How to Savasana / Corpse Pose
• How to Balasana / Child's Pose
• How to Bhujangasana / Cobra Pose
• How to Tadasana / Mountain Pose

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• lululemon's Instagram, YouTube, and content hub
• Be sure to check out our platform best practices page.

 

TARGET AUDIENCE: lululemon guests and anyone searching for at-home workout content.

 

TONE: Educational, uplifting, inspiring, fun

EXECUTIONAL MANDATORIES: 

• You must be Chicago-local
• You must be available to shoot on-site at the lululemon Chicago flagship location on November 19-20, including prep beforehand. 
• You must follow all of lululemon's COVID-19 production guidelines, including a MAX of 6 crew members on set, and local Chicago guidelines. lululemon's full COVID-19 production guidelines will be shared with the greenlit filmmaker.
• Virtual on-set setup will be required for this project and fall under the production budget. Tongal will work with the greenlit filmmaker to set this up.
• Your Pitch should walk through how you'd create both short-form social content and longer-form content that includes workout content and talking-head/interview content, and how you'll keep it all feeling organic to the vertical and lululemon's social channels. Dive in on lululemon's YouTube and Instagram to see how they communicate with guests, and please include any relevant links to past work in your Pitch.
• Instagram Story master files will need to be delivered as individual slides, not a strung-together video file.
• lululemon will provide graphics to use in your videos.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $65,000. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so if you're shooting any live-action, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create 32 pieces of content across two series within a total budget of up to $65,000.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.