PAST VIDEOS FOR REFERENCE - Bank of America prides itself on being an advocate, partner, and financier of minority-owned small businesses across the country. Whether they’re just starting out or have already established themselves, small businesses need a trusted partner to help them sustain and grow to their full potential. Please refer to Bank of America's past video projects for an understanding of how they prefer to spotlight small business owners:

• Yes She May
• Isla Veterinary Boutique Hospital
• Montez Group
• 28 to Brush, Mikko Sushi
• Cheeky Monkey Home

ABOUT CHICA BEAUTY - Toni and Mei-Lon Jimenez are third-generation Latinas who were born and raised in San Antonio, Texas. They are passionate entrepreneurs who are dedicated to revolutionizing the beauty industry, empowering women and girls, and giving back to the local community. Their first venture into entrepreneurship was in 2009, when they launched ChicaGirl Magazine, a digital magazine that celebrated the stories and successes of real San Antonio girls. From there, they launched Chica Beauty, with the goal of creating a makeup brand that matched their lifestyle and values and making it the go-to brand for on-the-go beauty. 

 

Chica Beauty is based out of San Antonio, Texas, where production will take place. Please do not contact Toni or Mei-Lon as part of your Pitch.

***Please Note that only U.S. Residents are eligible to submit for this project.***

The goal of this project is to create a 1-2 minute video following sisters Toni and Mei-Lon Jimenez and their business, Chica Beauty. Toni and Mei-Lon are third-generation Latinas who started their company in 2018, with the goal of helping real women simplify their beauty routine with cruelty-free and chemical-free makeup. 

In telling Chica Beauty's small business story, we're looking to put Toni and Mei-Lon Jimenez and their entrepreneurial journey at the forefront and position Bank of America as a supporting role in the narrative. This will involve filming both an engaging on-camera video interview and B-roll footage that showcases both their business and their personal lives. Bank of America wants this to feel cinematic and elevated, and they're really looking for that perfect blend between polished commercial images and raw documentary coverage. By the end of the video, audiences should feel inspired by Toni and Mei-Lon's journey, while also understanding some of the services Bank of America has provided along the way. 

During the process of interviewing Toni and Mei-Lon Jimenez, you'll also need to interview Bank of America's President of Small Business and Head of Specialty Bank & Lending. The executive will serve as the Bank's representative, and speak in further detail about Bank of America's commitment to supporting women entrepreneurs and helping small business owners grow and realize their dreams.

As an added way of authentically capturing Mei-Lon and Toni Jimenez's business and entrepreneurial spirit, you'll need to film b-roll footage of an actual Chica Beauty photoshoot. This photo shoot will be entirely planned by Chica Beauty, and you won't need to organize or budget extra for this; your only responsibility will be to film b-roll of Toni and Mei-Lon in their element during the shoot.

Importantly, this project requires that both the Hero video and a :60 cutdown be delivered in both English and Spanish. You should plan on having a full day for filming both the English language and Spanish language interviews with Toni and Mei-Lon, and we expect that, if you don't speak Spanish yourself, you'll have a Spanish translator who will both be on set and also review all cuts of Spanish-language deliverables. While on set, the translator must be able to act as point on continuity. This might involve reviewing playback on set and taking notes to ensure consistency between answers in English and Spanish.

If you have any more questions, feel free to ask them in the project forum.

 

DELIVERABLES: There are 10 total video assets, and 10 total image assets. Please note that we will not need cutdowns in Spanish.

• One 1-2 minute “Hero” video - English (16x9)
• One 1-2 minute "Hero" video - Spanish (16x9)
• One :60 cutdown - English (16x9)
• One :60 cutdown - Spanish (16x9)
• One :15-:30 cutdown (16x9, 1x1, 9x16)
• One :06 cutdown (16x9, 1x1, 9x16)
• Ten Thumbnail images sourced from video footage
• Verbatim transcripts of each person's interview
• Closed Caption Files (SRT and VTT)
• ADA Transcript (using bank Word script template)
• Three-column Spanish translation document (using bank Word doc template) for Spanish deliverables

 

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Bank of America's Website
• Social Media
• Please note: this video will be used in support of both Hispanic Heritage Month and Women's Small Business Month, so we want to have plenty of interview content of Toni and Mei-Lon speaking about their journey as Latina, female entrepreneurs. 

 

TARGET AUDIENCE: Small business owners and current Bank of America clients

 

TONE: Inspirational and authentic

EXECUTIONAL MANDATORIES: 

• Please do NOT contact Toni or Mei-Lon Jimenez or their business as part of your pitch process. Any filmmakers infringing on this will be removed from consideration. 
• In working with Toni and Mei-Lon during the pre-production process, all communications should be limited, focused, and extremely courteous.
• The greenlit filmmaker MUST be highly organized and have strong communication skills. Remember, Toni and Mei-Lon are clients of Bank of America's, and we want to ensure their experience is smooth and positive.
• You should be prepared to provide your own location for interviewing and filming. 
• You are required to provide a secure option for remote viewing during production.
• You are required to provide a monitor and headsets with an audio feed in "video village" for the client and Tongal producer on set. 
• The shoot will take place in San Antonio, Texas and will either be 2 days (7/26-7/27) or 3 days (7/26-7/28); shoot duration to be decided during the pre-production phase. You will be responsible for travel if necessary.
• The interview with the Bank of America executive, the photo shoot, and any additional b-roll MUST be filmed on 7/26.
• You MUST plan on having a full day of filming both English language and Spanish language interviews with Toni and Mei-Lon Jimenez.
• For the on-camera interview, you will be required to have a two-camera set-up.
• You are required to ask all interviewees this question: "What would you like the power to do?" Please have them frame their answer as: "I would like the power to _____."
• You will be responsible for providing a hair and make-up person Toni and Mei-Lon Jimenez and the Bank of America executive. 
• You must either speak fluent Spanish or have a Spanish translator who will both be on set and also review all cuts of Spanish-language deliverables.
• Following picture lock, be prepared to blur logos for brands appearing in the final edit that we don’t have permission to use.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• APPRENTICESHIP ADVISOR (REQUIRED): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.