Chameleon is participating in its first-ever ChefDance, which takes place during the prestigious Sundance Film Festival and features five days of buzzworthy events that celebrate food, culture, and people. 

Chameleon’s dedicated activation space is located at the heart of ChefDance’s daytime programming, which includes a variety of panels focused on the following themes: 

• Friday, January 24^th: Regenerative Agriculture: Where does our food come from?
• Saturday, January 25^th: Women in Food, Film, and Philanthropy
• Sunday, January 26^th: Zero Waste Initiative with Kroger 
• Monday, January 27^th: Storytelling in Partnership with Nexus 

REFERENCE VIDEOS FOR INSPIRATION:

• Titos at ACL
  • Leveraged consumer feedback as VO
  • Leads with branding
• La Colombe’s Summer of Cold Brew
  • Effectively uses text overlay to tell a story 
• Starbucks Whoa Nitro
  • Strong use of visuals to create taste appeal
• Impossible Burger Launch in Singapore
  • The video is a bit too long, but it captures the excitement around the launch and leverages text overlay to connect the brand to the event  
    

To get a deeper dive on all things Chameleon Cold-Brew check out their Brand page.

Chameleon Cold-Brew is sponsoring in this year's ChefDance, where the brand will have a dedicated activation space to highlight its growing coffee portfolio and drive overall brand awareness. It will be the destination for coffee during the event and a space where attendees can relax with a delicious cup of coffee, engage with the brand, and learn more about Chameleon Cold-Brew's commitment to sourcing sustainably.

The goal of this project is to capture footage of the event and then edit it together to create a dynamic and energizing sizzle video that showcases their cold-brew on tap. This video will be used to introduce the Chameleon Cold-Brew brand to new accounts within the foodservice space and will be used as a selling tool. 

Please note: ChefDance is located in Park City, Utah. Your budget proposal should be inclusive of travel expenses, if necessary.

 

DELIVERABLES:

• One :60 sizzle video (16x9)
• One :15 cutdown (16x9)
• One cinemagraph or GIF of nitro cold-brew w/ branding (1x1, inspiration here)
• All raw footage captured at the event. You are responsible for the costs associated with the hard drive and shipping.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• E-mail marketing
• Sales decks
• YouTube
• Facebook
• Adhere to Facebook best practices which can be found here.

 

TARGET AUDIENCE:

• Operators and decision makers within the foodservice channels (college and universities, hospitality, etc.)
  • Potential buyers have the desire to offer their customers an organic, expertly crafted and sustainably sourced coffee. The goal is to position Chameleon Cold-Brew as a one-stop-shop for all of your cold-brew needs by providing a premium and delicious offering.

• While this video will not be consumer facing, it’s helpful to understand Chameleon Cold-Brew's end consumer: 

  • 18-44 years old with a Gen Z/Millennial Focus
  • Higher household income
  • Live in urban markets 
  • Desire better-for-you products
  • Willing to pay more for organic and sustainable products
  • Want to know where their food and beverage comes from

TONE:

• Authentic, approachable, delicious, high craftsmanship

 

EXECUTIONAL MANDATORIES: 

• ChefDance is located in Park City, Utah. Your budget proposal should be inclusive of travel expenses, if necessary.
• A key marketing message is Chameleon Cold-Brew's commitment to sustainability across the entire supply chain. 
• Tongal will supply supplemental footage of Chameleon Cold-Brew's sustainability efforts for use in the final video.
• Chameleon Cold-Brew's display space at ChefDance is quite small (approximately 8'x14') so please keep that in mind when developing a shot list.
• Capture engaging pour shots of the cold-brew coffee coming out of the tap, including the nitro cascade 
• Showcase consumers interacting with the Chameleon Cold-Brew brand throughout ChefDance
• Leverage taste appeal and other visual cues to reinforce Chameleon Cold-Brew's key differentiators: Organic, expertly crafted and sustainably sourced cold-brew coffee 
• Incorporate messaging through text overlay 
• Product shot must be featured in the first 3 seconds
• Video must end with a logo lockup and CTA (to be provided by the brand) 

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $10,000 - $20,000 range. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create two videos and one cinemagraph with a cost range of  $10,000 - $20,000.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. 

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.