Chameleon Cold-Brew’s mission is to develop long-term economic, environmental, and social sustainability through compassionate leadership throughout the coffee supply chain. With borders recently open for export, Chameleon is helping introduce Myanmar’s organic quality coffee to the world stage and is encouraging growth of coffee industry through organic certification. Chameleon is partnering with women led co-ops in Myanmar and Sumatra to become certified organic.

Currently, there is little to no organic certification infrastructure or culture to encourage certification to add value to exports. Chameleon’s Myanmar Organic Initiative works to get coffee-growing communities certified organic for export (i.e., Chameleon acts as the majority co-founder to pay the certifier to come out to each village to certify no trace elements are present in the soil, and producers are using methods of organic farming), thereby increasing producers’ premiums and creating a fundamental infrastructure for producers to rely on in the future.

Your main goal is to drive awareness about Chameleon Cold-Brew's initiatives to support women coffee producers in Myanmar and Sumatra, Indonesia. We want consumers to realize that their purchase has purpose and by buying Chameleon Cold-Brew, they are supporting female entrepreneurship.

For your sample video, please select and cut one :15 social cut using the given assets. Use this sample video to demonstrate how you'd approach telling a "chapter" of the initiative in a way that both tells a story and is designed for social media distribution. Be sure to use platform best practices for whatever format you choose. Chameleon Cold-Brew will greenlight one editor who will cut all 4 videos.

Good references on how to structure your long-form video can be found in their previous endeavors within Peru and Guatemala.

DELIVERABLES: 

A total of FOUR (4) videos highlighting Chameleon Cold-Brew's women initiatives:

• One (1) 1-2 minute long-form video in 16x9 that highlights Chameleon Cold-Brew's initiatives to support women coffee producers in Myanmar and Sumatra, Indonesia 
• One (1) :15 social cut in 4x5 telling a distinct & different "chapter" of the initiative 
• One (1) :15 social cut in 4x5 telling a distinct & different "chapter" of the initiative
• One (1) :15 social cut in 4x5 telling a distinct & different "chapter" of the initiative

 

TIMELINE: For the full project timeline please see the Assets tab.

 

TARGET AUDIENCE:  

• 18-44 years old with a Gen Z/Millennial focus 
• Men and Women 
• Desire better-for-you products
• Willing to pay more for organic and sustainable products
• Want to know where their food and beverage comes from 

 

EXECUTIONAL MANDATORIES: 

• Videos must be informed by Facebook & Instagram Best Practices.
• For the social cuts, videos should be :15 seconds or less.
• Leverage on-screen text to reinforce messaging, make sure the text is big enough to be seen in mobile.
• Tagline for this campaign is "Raise your coffee standards"
• For the social chapters, on-screen copy should be no more than 125 characters total in a single frame, preferably fewer.
• Use creative text to convey what the video is for and grab the viewer's attention within the first 5-seconds.
• For the Sumatra portion of the video, you must utilize still imagery and on-screen text to convey the story. Check out this example for creative ways to tell a story through still imagery.

EXPOSURE: 

• Chameleon Cold-Brew's website
• Facebook
• Instagram
• YouTube
• Link to platform best practices page.

In order to be considered for this project you must include the below materials in your Pitch submission.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  
  
• SAMPLE VIDEO (REQUIRED):  Please submit ONE sample video based on the information provided in the Objectives section utilizing the provided assets. (You can download the assets via the link here.)

1. Preferred format for upload to the Tongal website is HD 720p 4x5. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.