Calling all cold-brew aficionados!

Most people think of Chameleon Cold-Brew coffee as their morning, afternoon, or evening pick me-up. With a super smooth taste, low-acidity levels, and most importantly, a strong buzz, it’s a delicious way to get your caffeine fix. And while cold-brew is a great way to fuel your day, it’s even better paired with your favorite foods – or better yet, in your favorite foods. Why have your cold-brew plain when you can have it as an Iced Rose Adaptogen Latte?

To illustrate the different ways to enjoy Chameleon Cold-Brew, we’re asking for your help to create a suite of Instagram and Facebook videos that showcases Chameleon Cold-Brew recipes.

Now put on your foodie thinking caps and read onto the Objective section for more important details on this project.

Create six (6) vertical 15-second videos for Instagram Stories and Facebook utilizing Chameleon Cold-Brew’s recipes. Your Videos need to feature each of the supplied recipes below. You will deliver these in a 9:16 (vertical) format. An additional cut of 4:5 (vertical) is also required, so organize your compositions accordingly. Each video will also need to incorporate a call to action that invites viewers to see more recipes on Chameleon Cold-Brew’s website.

Given that these are product focused Videos, think of the product and food as the hero. We want to see the product and recipes/food pairings more than the people – for example, hands holding the bottles, cutting food, pouring and mixing concentrates and ingredients, rather than full body, portrait style shots of the talent. Secondly, it’s important to the brand that these have really cohesive structure across the suite — each Video should follow a similar framework that makes them feel like they are each a piece of the collective. Please include your take on this structure in your Pitch treatment. 

Most importantly, your videos will be featured primarily on Instagram, so think about filmmaking and editing styles that would work within this context – i.e. the use of text and on screen graphics to help tell the story in the event that someone watches with the sound off. Please check out our one sheet on Facebook and Instagram best practices in the assets tab.

Filmmakers: You are required to submit a mood board/style board with your Pitch that conveys the thematic design idea for the overall suite of videos. We also strongly encourage you to include links to your food/beverage stylist’s previous work to help the Sponsor get a better sense of how you plan to style the product and food in your videos.

Chameleon Cold-Brew is a brand that values visual continuity and is specific about their brand aesthetic. So, please be sure to check out the brand guidelines and mood boards in the Asset tab to ensure everything from casting, color palette, to wardrobe aligns with the Chameleon Cold-Brew identity. In addition to those materials, we’ve included the following Video to give you an idea of the type of Videos we are looking to create in terms of look and feel. 

The Recipes:

Your videos will each feature one of the following recipes. Detailed recipe cards are available in the assets tab so please make sure to check them out.

• Smoothie Bowl—Pecan Concentrate 
• Banana Bread—Mocha Concentrate 
• Pancakes—Mexican 10oz Ready to Enjoy
• Pick-me-up smoothie—Black Concentrate 
• Reishi Chaga Collagen Latte—Vanilla Concentrate 
• Vanilla Iced Blended Adaptogen Latte—Vanilla 10oz Ready to Enjoy

What You’ll Deliver:

Recipe Content Suite

• 6 vertical (9x16) 15 second Instagram Stories
• 4x5 vertical cuts of the Stories to be used for Instagram and Facebook In-Feed
• 1 GIF per Video (3 total)
• 5 Still Images Per Video (15 total)

--Key Marketing Messages:

• Chameleon Cold-Brew can be enjoyed with a variety of dishes throughout the day – it’s not just for breakfast
• Chameleon Cold-Brew is versatile and can be used as an ingredient in recipes
• Chameleon Cold-Brew is the best tasting cold-brew out there

--Target Audience:

• Coffee enthusiasts who enjoy experimenting with different types and flavors of coffee. 
• They are health-conscious; willing to pay more for organic. Higher education and income. 
• Chameleon’s target audience wants to leave a positive impact on their life and the lives of others, using experiences along the way to enhance their life and explore who they really are. 
• Should appeal to both women and men

--Executional Mandatories:

• Videos will highlight either the 10 oz. ready-to-enjoy product or the 32 oz. bottle of concentrate that is detailed within each recipe
• Ready-to-drink flavors can be consumed straight out of the bottle or mixed with water, milk or nut milk 
• Concentrate should always be mixed. When preparing concentrate, recommended mixing is 1:1 concentrate and either water or milk/nut milk
• Product should never be shown with packaged/processed food
• Ice cubes don’t need to be used, but should be big 1” square cubes if shown

--Tone: Fun, authentic, honest, original, lighthearted and engaging.

--Exposure: Facebook, Instagram, Instagram Stories

Product: The sponsor will provide product to the Pitch Winner.

• Review your edits on a mobile device.  You really need to do this because 90% or more of the audience will be viewing your video on their phone.

This Project will be worth a total of $30,000 and consists of 5 Phases: A Pitch Phase, a Pre-Production Phase, a Video Phase, a Revisions Phase, and an Assets Delivery phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH:

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $15,000 to help create the Video.  Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $15,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete. 

PHASE 2: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand: 

• HEADSHOT – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
• STORYBOARD - This project requires Storyboard Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your storyboard and ask you to submit a new version of the storyboard. 
• LOCATION - This project requires Location Approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming. The brand may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that. 
• WARDROBE - This project requires Wardrobe Approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.
• STYLIST – This project requires Food Stylist Approval before filmmakers move onto the Video Phase. You must submit your planned Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for Approval.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).

For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet.  They can all be accessed here.

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner(s) will each create a 15 Second Video based upon their winning Pitch. 

NOTE: The 15 second 9x16 vertical videos and 15 second 4x5 vertical video cuts are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos. 

--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $10000.

PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

PHASE 5: ASSETS DELIVERY - You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. Also, in addition to the project files, you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production please click here.

1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. The Sponsor reserves the right to repost the contest.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.