Coffee is one of life’s most simple pleasures, but choosing a coffee isn’t always a simple decision. Not all coffees are created equal – however, Chameleon Cold-Brew is the simple answer.

Why? Chameleon Cold-Brew is crafted, high quality, organic coffee that’s ethically sourced with super smooth flavor and a bold buzz. It’s the fuel that helps keep your fire going, giving you the energy you need to get through everything the day holds - without feeling over-caffeinated. But it’s not just for mornings - it’s the solution for any occasion where you need a little something more to keep you going. 

Here’s where we’re turning to you, Tongalers. Chameleon Cold-Brew is looking for key occasions when you’d drink Chameleon Cold-Brew. Think outside the box – mornings at home and afternoon meetings are the go-to answers, but what other relatable and meaningful occasions would you find yourself reaching for one of Chameleon’s coffees? These occasions should highlight either the ready-to-enjoy products in 10 oz bottles, perfect for when you are on-the-go or the 32 oz concentrate bottles that give you the flexibility to customize your drinks at home or simply pour and go when you’re dashing out the door.

So grab a Chameleon Cold-Brew to fuel your creativity and give us your Concepts for different specific occasions when you’re after a caffeine kick. 

Read the Objective section for more details….

The goal of this project is to Pitch a Concept (250 characters or less) for different occasions you’d find yourself reaching for Chameleon Cold-Brew. 

Chameleon is all about providing the fuel that allows you to stay focused, so you can be engaged and present throughout the day, rather than peaking and crashing. Think of approachable, fun, and natural occasions where’d you find yourself looking for that boost to keep your internal light on and burning at just the right level. 

Keep in mind, the winning Concepts will ultimately be brought to life, so please do not submit a Concept that could not be executed visually. The focus should be either on the convenience of the ready-to-drink products or occasions for at-home consumption with the concentrate products.

--Key Marketing Messages:

• Chameleon Cold-Brew provides the fuel for to keep your fire lit, enabling you to accomplish everything in your day while still having enough to give to others.
• Chameleon Cold-Brew is Made for Makers—those who seek to make their mark and are consistently growing and discovering through life experiences. 

--Target Audience:

• Coffee enthusiasts who enjoy experimenting with different types and flavors of coffee. They are health-conscious; willing to pay more for organic. Higher education and income. 
• Chameleon’s target audience wants to leave a positive impact on their life and the lives of others, using experiences along the way to enhance their life and explore who they really are. 
• Should appeal to both women and men.

--Tone: Fun, authentic, approachable, honest, original, lighthearted, eclectic.

This Project will be worth a total of $1,250 and consists of 1 Phase: A Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT - Submit your Concept convincing the Sponsor why your Concept should be selected, as outlined in the Background and Objectives above, using:

• Concept (REQUIRED) – In 250 characters or less, tell us your Concept.

The FIVE (5) most compelling Occasion Concepts will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, each will receive $250.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or older to enter.

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.