Chameleon Cold-Brew is one of the nation’s original purveyors of bottled cold-brew coffee. Providing a one-of-a-kind, completely customizable coffee experience, Chameleon uses only certified organic and responsibly sourced Arabica coffee beans, a result of Chameleon’s efforts to empower suppliers and coffee-growing communities with resources to enact change – ultimately improving the quality of coffee and livelihood for families and producers in the region.

Here’s what coffee fans can expect with every sip of Chameleon Cold-Brew:

• A product expertly crafted with sustainability in mind, from bean to cup
• Exceptional product quality including an all Certified USDA Organic portfolio
• Specialty grade coffee beans that are tested for quality by our in-house Q-Graders
• Each batch of Chameleon Cold-Brew Coffee is sustainably grown, ethically sourced, and crafted to perfection for a super smooth drinking experience

Check out the full CCB product lineup here.

Your main goal is to drive awareness and excitement for Chameleon Cold-Brew's delicious organic coffee offerings via the Instagram Polling feature. 

For your reference, check out this example video from Dunkin' Donuts which shows effective use of the Polling format. Please note: the actual Polling button is manually added through Instagram, but any animated elements you may want to add need to be baked into the video. Please keep this in mind when you are creating your videos, and you can learn more about Instagram Story polling here along with other examples. 

For your sample video, please select and cut one of the following videos (under the Deliverables section) using the given assets. Please be sure your edit adheres to Instagram Stories Best Practices. Chameleon Cold-Brew will greenlight one editor who will cut all 3 videos.

DELIVERABLES: (a total of three distinct & different videos utilizing Instagram's Polling feature)

• One :15 Instagram Polling video comparing Chameleon Cold-Brew's Black and Vanilla Concentrate cold-brews. (9:16)
• One :15 Instagram Polling video comparing Chameleon Cold-Brew's Oat Milk Multi-Serve Blended Lattes in Original and Dark Chocolate (9:16)
• One :15 Instagram Polling video comparing Chameleon Cold-Brew's limited-edition Oat Milk Multi-Serve Blended Lattes in Pumpkin Spice and Gingersnap (9:16)

 

TIMELINE: For the full project timeline please see the Assets tab.

 

TARGET AUDIENCE:  

• 18-44 years old with a Gen Z/Millennial focus 
• Men and Women 
• Desire better-for-you products
• Willing to pay more for organic and sustainable products
• Want to know where their food and beverage comes from 

 

EXECUTIONAL MANDATORIES: 

• Please use the provided assets to edit your sample video. 
• Videos must be informed by Instagram Stories Best Practices.
• Videos should be :15 seconds or less.
• Leverage onscreen text to reinforce messaging, make sure the text is big enough to be seen in mobile.
• On-screen copy should be no more than 125 characters total in a single frame, preferably fewer.
• Use creative text under the video to convey what the video is for and grab the viewer's attention within the first 5-seconds.
• The actual Polling button will be added in manually through the Instagram feature. Please make sure your video has a clear space for the button.
• You shouldn't discourage viewers from trying either product; instead, encourage viewers to try something new - or even both.

EXPOSURE: 

• Instagram Stories (9:16) 

In order to be considered for this project you must include the below materials in your Pitch submission.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  
  
• SAMPLE VIDEO (REQUIRED):  Please submit ONE sample video based on the information provided in the Objectives section utilizing the provided assets (Download the provided assets here).

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.