Chameleon Cold-Brew believes that great coffee should be accessible to everyone, while taking care of everyone who helps grow our coffee. The brand invests dollars into the farming communities where they source coffee to support community-driven projects and set up technical assistance programs to offer good agricultural practices to their farmers. For Chameleon, making exceptional coffee is rooted in compassion and built on quality.

This is where you come in. Chameleon Cold-Brew coffee is looking for a talented filmmaking team, who love coffee and sustainability and can capture the journey and events surrounding the ribbon cutting ceremony of this new coffee testing/quality lab in beautiful Peru, including visits to 2 coffee farms. You will need to capture the local flavor and the story behind the beans, while capturing what makes this event special for Chameleon Cold-Brew, its customers, and importantly the Peruvians who benefit. 

What You Need to Know:

• One filmmaking team will create two videos- a 60-90 second documentary style video as well as 15 second cutdown for social.  The 60 – 90 second documentary will ideally live in chapters, where each piece can be shown independently, but ultimately, all work together when watched consecutively.
• You will be capturing the journey of Chameleon Cold-Brew in Peru, including 2 farm visits, and the story of this coffee testing/quality lab and the impact that it will have.
• You must be available for the specific travel dates to the required locations; see the Objectives section for more details
• This is an open bid project, so you’ll get to set your overall budget proposal which should not exceed $25,000.  You can download the Budget template here.  The winning filmmaking team will have to plan for their own accommodations, logistics, and permitting, so take this into consideration when drafting your budget. 
• Drone B-roll footage is a plus

The goal of this project is for one filmmaking team to travel to two locations in Peru: Jaen and San Ignacio. They will film the events in each location respectively as well as B-roll footage of the locality and people. This footage will then be turned into two (2) different format of video. One 60-90 second documentary style film, painting the narrative picture of the story, events, and social impact. And one 15 second social ad that distills the footage into a simple and coherent message illustrating Chameleon Cold-Brew’s dedication to the coffee industry.

These Videos will require travel to the two locations, Jaen and San Ignacio, on June 5^th and 6^th respectively (see more detailed itinerary in the Assets section). The winning filmmaking team will have to plan for their own accommodations, logistics, and permitting, but also will have detailed these requirements in their submitted budget. This is an open bid project, so you’ll get to set your overall budget proposal which should not exceed $25,000.  You can download the Budget template here. 

--Key Marketing Messages:  For Chameleon, making exceptional coffee is rooted in compassion and built on quality.  

• We believe in creating lasting relationships with our farmers and producers.
• We believe in empowering local communities that produce our coffee and partner with them to help develop social projects.

 

--Target Audience:

• Coffee enthusiasts who enjoy experimenting with different types and flavors of coffee. They are health-conscious; willing to pay more for organic. Higher education and income. 
• Chameleon’s target audience wants to leave a positive impact on their life and the lives of others, using experiences along the way to enhance their life and explore who they really are. 
• Should appeal to both women and men.

--Executional Mandatories:

• Focus should be on telling the brand’s story through the lens of their sustainability efforts
• Introduce the brand and its products in a seamless and authentic way 

--Tone: Caring, Honesty, Transparency, Authentic, Inspirational

--Exposure: 

Long verison: Website, YouTube channel, Events

Short version: Instagram and Facebook 

This project will consist of FOUR (4) Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH -This is an open bid project, so you’ll get to set your overall budget proposal. You can download the Budget template here. The Sponsor would like each producer to create 2 (two) videos, one 60-90 second documentary style video and one 15 second social video ad with a cost range up to $25,000 for both videos.

Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a Treatment template, which you can find here.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc. 

• Pitch Video (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome.   

The most compelling pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive half of the proposed budget (as a production advance) to help create the series. Please note the payment of the pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a series of videos that satisfy the criteria laid out in your winning pitch, completing sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor, the pitch winner will receive a final payment per his/her initial bid minus the pitch advance.

For an example of an effective pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All pitches will remain private until after the winner of the Video Phase is announced and the project is complete. 

PHASE 2: PRE-PRODUCTION – The # of Pitch Winners from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand: 

• SHOOTING OUTLINE– This project requires Shooting Outline Approval before filmmakers move onto the Video Phase. The sponsor may provide feedback on your Outline and ask you to submit a new version. There may be multiple rounds of feedback until an Outline is approved by the brand. 

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).

For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet.  They can all be accessed here.

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create 2 (two) Videos, one documentary style video and one social video ad cut down, based upon their winning Pitch. 

NOTE: The 60-90 second documentary video and the 15 second cut-down are both due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos. 

--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment per his/her initial bid minus the pitch advance.

--Music:  Tongal has partnered with two premiere music providers: Jingle Punks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line.  Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

PHASE 5: ASSET DELIVERY - You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecin order to submit final payment. In addition, to the project files you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production please click here.

1. The Documentary Style Video MUST not exceed 2 (two) minutes in length and the Social Ad cut down video MUST not exceed 15 (fifteen) seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. The Sponsor reserves the right to repost the contest.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.