Make sure to check out the [solidcore] Instagram channel to get an idea of their social media video style.

If you don't already know, [solidcore] workouts are 50 minutes of full-body strength training on a pilates-inspired reformer, and they're truly an immersive experience: held in a dimly-lit room, under blue lights, fueled by energizing music, and driven by an experienced coach who provides everyone with personalized instruction. One of the pillars of [solidcore] is community, and to wrap up the year, the [solidcore] team wants to post a video celebrating all the fun things that have happened in the [solidcore] community throughout 2023, keeping their clients as the focus - and to be clear here, that means all the awesome people that come into [solidcore] studios daily to sweat and shake their way through a [solidcore] workout.

The goal of this project is to make [solidcore] clients feel loved and celebrated by editing together a video using the below linked assets that will be posted by [solidcore] to celebrate the end of the year. The video should be fun and engaging, maintaining [solidcore]'s premium look and feel, while also feeling very organic to the Instagram platform. This should feel like a broad review / montage, so you should focus on short clips when using the photos and videos that [solidcore] is providing. Think about some ways that you can help to elevate your video with creative motion graphics and text, or interesting and dynamic transitions, while always keeping the focus on the organic nature of the photos and videos. While you should include upbeat music, there will not be any voiceover. On-screen text can be used if it follows [solidcore]'s brand guidelines.

In the Assets link, you'll find a couple subfolders. The subfolder labelled "include" must be highlighted in your video in some way, while the subfolder labelled "extras" are just additional fun moments that could be nice to incorporate in order to help punctuate the video, but they're not required. 

For your pitch, submit a short sample video that illustrates how you'd approach the full :30 deliverable. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There is 1 total video asset.

• One up to :30 video (9x16)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram

TONE/FEEL: 

• Empowering, supportive
• Premium, elevated, clean. NOT kid-like or cutesy

EXECUTIONAL MANDATORIES: 

• All copy MUST be lower case.
• There are only select words that we bracket, and when we use these words, we always bracket them. See the brand book for more.
• Use [solidcore] blue color to provide emphasis.
• Videos and images must include [solidcore] logo on bottom, bracketed.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, provide a short sample video (9x16) illustrating how you’d approach the content listed in the Deliverables.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.