Making good nutrition choices is a daily battle for millions of people who are struggling to control their blood sugar levels. The simple sugars that can spike blood sugar levels – carbohydrates – are in so many common foods that almost every single dietary choice has real consequences on their levels. Knowing what to do and making an effort definitely helps, but the world doesn’t make it easy, and life has a habit of getting in the way. From fast food restaurants on the side of the highway to donuts in the breakroom, the temptations are everywhere, every day. Breakfast. Lunch. Dinner... and everything in between. Plus, when someone does put down the cookie, so to speak, and they make a healthier selection, there’s no immediate reward...

The Mystery Sponsor is wondering, what if there was some kind of celebration, or recognition of that moment?

They’ve got a meal and snack replacement shake that’s designed to address this very problem, so we’re looking for Concepts that revolve around those very real and relatable everyday moments when someone’s faced with a temptation but decides to choose the Shake instead of something unhealthy, and we want to "celebrate the little victories" with that person in clever and creative ways. Those ways can be big or small, humorous, ironic, off-the-wall, or even a little over-the-top - but the audience is broad, so you’ll want to make sure that your Concepts have broad appeal.

Check out more guidance below...

Give us your clever and creative 250 Character Concept for a 15-second Video revolving around a moment of food temptation and the celebration of a "little victory" that people have when they choose a better option instead of eating something unhealthy. Your Concepts should be light-hearted, while still relatable, empathetic, and engaging, and humor can be an important ingredient. Think different, think smart, do something unique and feel free to submit Concepts that are run the range of approaches, as long as you capture that element of "celebrating the little victories."

Note that the shake’s role as a meal or snack replacement is key. The notion of a victory MUST be linked to making a better choice by drinking the product, and it should be about celebrating the decision to replace an unhealthy food option.

--What to avoid:

• Avoid anything that feels anthemic, dramatic, or serious - don’t make the victory about striking an emotional chord. Similarly, although many of the decisions that people make happen when they’re alone, the brand doesn’t want Concepts that feel pensive, solitary, or contemplative.
• The "victory" shouldn’t be a catalyst for a major life changes - that’s too big of a promise.

• Additionally, avoid situations that might involve groups of people in a way that suggests that the lead character is being judged. We don’t want to judge - we want to celebrate.

• Don’t just submit Concepts about fast food restaurants and donuts in the break room - that was just our example. 
• Avoid scenarios that are overly athletic in nature. The audience is largely Type 2 diabetics struggling to manage their condition, and that won’t connect as well with the audience.
• Avoid a narrow focus on the diabetic demographic. This will ultimately be more about the benefits of managing blood sugar and should relate well to both diabetics and prediabetics, without ostracizing any group.

 

--Brand Identity: The brand is empathetic, knowledgeable, and dedicated – like a friend who’s always been there to reassure you and give you realistic and common sense advice, without ever passing judgment.

 

--Target Audience: A broad range of motivated people on a diabetes & prediabetes journey who may have been struggling to manage their condition, but who are engaging with renewed resolve, and seeking out ways to make better decisions.

This Project will be worth a total of $3,000 and consists of 1 of Phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT – Tell us your Concept for Celebrating the Little Victories that people feel when they make a better choice instead of eating something unhealthy, and how this would translate to a 15-second Video in 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Concepts should be clever and engaging. The winning Concept creators will receive $500 each. 

1.  Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 20 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.