While you're here, make sure you also check out Nick's video project for Women's History Month too!

For examples of past Nickelodeon social awareness content campaigns, check out the links below:

• Black Women Inventors (carousel format)
• Hispanic Heritage Month (carousel format)
• Native American Heritage Month (carousel format)

INTERNATIONAL WOMEN'S DAY IS MONDAY, MARCH 8TH

International Women's Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide as groups come together to celebrate women's achievements or rally for women's equality. 

Marked annually on March 8th, International Women's Day is one of the most important days of the year to:

• celebrate women's achievements
• raise awareness about women's equality
• lobby for accelerated gender parity
• fundraise for female-focused charities

2021 IWD THEME

The IWD 2021 campaign theme is #ChooseToChallenge. A challenged world is an alert world. Individually, we're all responsible for our own thoughts and actions - all day, every day. We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women's achievements. Collectively, we can all help create an inclusive world. From challenge comes change, so let's all choose to challenge.

To learn more about International Women's Day, click here. 

International Women's Day is coming up on Monday, March 8th. It's a global day celebrating the social, economic, cultural, and political achievements of women. To honor the occasion, Nickelodeon wants you to create either a piece of artwork, a graphic design, a carousel of images, or a GIF for social media that celebrates International Women's Day in a way that's educational, approachable, and fun for kids and teens. 

Your design can take almost any form - it could be a painting, a drawing, a photograph with a poem or design, a themed carousel of images (like the ones in the Background section), a quote from a historical figure, some kind of animated GIF, or something else entirely. The only critical thing is that your design must highlight and celebrate diverse women from all backgrounds, and be appropriate for Nickelodeon's audience of kids and teens. Your design can highlight historical figures that kids should know about, or it can celebrate women making an impact today. Your design concept should also celebrate International Women's Day in an inclusive and educational way.

If you do plan to highlight historical or current public figures in your design, please make sure to list who you plan to depict in the Text section of your pitch. You can also include a public figure in your proof-of-concept artwork, but please note that you may need to change the person depicted in the revisions phase pending Nick's approval. Nick considers "public figures" to be figures from history, pop culture, entertainment, and politics. 

You can also feature popular Nickelodeon animated characters in your design, but any use of the characters would also be subject to Nick's approval. Describe your approach for using the characters in the Text section of your pitch, and if greenlit, be prepared to alter your direction based on Nick's feedback. 

For the pitch phase, we're asking that you create a proof-of-concept artwork that gives us a sense of what your final piece would look like. Check out more information in the Background / Additional Details section, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Your final asset(s) should be categorized as one of the below:

• One static image (4x5 or 1x1), or...
• One carousel of themed images (4x5 or 1x1), or...
• One GIF (4x5 or 1x1), delivered in .mp4 format

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Nickelodeon-owned social media pages (Instagram is the top priority, followed by Facebook and Twitter)
• Click here to see our platform best practices page.

 

TARGET AUDIENCE: Nick’s social audience is primarily kids and young teens/adults.

 

TONE: Celebratory, respectful, educational, and fun!

 

EXECUTIONAL MANDATORIES: 

• Please only submit ONE proof-of-concept artwork per pitch. If you would like to present more than one proof-of-concept, you should submit additional pitches; one for each proof-of-concept.
• If you plan on highlighting public figures in your design, please include your list of proposed people in the Text section of your pitch.
• If you plan on incorporating Nick animated characters in your design, describe your approach in the Text section of your pitch. While animated characters are OK, you CANNOT depict actors from Nick shows. 
• Depictions of current Nick characters or public figures are subject to Nick's approval. 
• Text can be incorporated but is NOT required.
• All proof-of-concept work must be submitted as a JPG, PNG or GIF. If you are selected, you will also be required to provide a high-resolution version of your artwork. 
• Any form of GIF or still image is acceptable: drawings, sketches, paintings, collages, manipulated photographs, digital renders (2D or 3D), in color or in grayscale.
• Your Artwork should be suitable for children.
• Your Artwork must not include third party materials (i.e. artwork, logos, photographs, etc.).

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal for your design up to $1,000. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing the final artwork you intend to create and what it means to you. If you plan on highlighting public figures or featuring Nick animated characters in your design, please include your list of proposed people/characters here.
  
  
• PROOF-OF-CONCEPT ARTWORK (REQUIRED): Upload your Proof of Concept Artwork as a JPG, PNG or GIF.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like you to create the design listed in the Deliverables section with a total budget up to $1,000.

1. Preferred format for upload to the Tongal website is .png or .jpg.  Should your submission be greenlit, you will also be required to provide a high-resolution final image and layered design files.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING AN ARTWORK ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Artwork based on their prior work and experience.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Artworks without providing additional compensation.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Artwork, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.