For inspiration, check out this LEGO STAR WARS: BATTLE STORY playlist that Tongal produced. 

*THIS IS A FAST-TURN PROJECT. PLEASE SUBMIT YOUR IDEAS BY 6:00 PM PT TODAY (Friday, March 27)*

We get it. We're all going a little stir crazy as we sit at home and try to stay safe. But if there's one thing that can bring everyone comfort in these crazy times, it's LEGO bricks. They are an instant nostalgia trip for adults and hours of engaging playtime for kids.

As we all adjust to the new reality of a COVID-19 world, The LEGO Group is looking for ways to celebrate creativity through a distinctly LEGO lens. They are mainly looking for short form, stop-motion animation approaches that are fun, celebratory,  and easy to produce.

 

EXPOSURE:

• The LEGO website
• Social Media 

 

TARGET AUDIENCE:

• Children
• Fans of LEGO bricks (so basically everyone)

 

TONE:

• Celebratory, fun, nostalgic, humorous - anything can really work here, as long as it's upbeat and positive.

Tell us your concept in 250 characters or less. Think of this as a longer, more detailed Idea in 250 characters. Concepts are broader than a one-off Idea, and often require you to consider formats and frameworks for multiple executions for a campaign.

In order to be considered, you must include the below materials in your Concept submission:

• CONCEPT (REQUIRED): Tell us your concept in 250 characters or less.
• CONCEPT ART (Optional): Visual representations of what's outlined in your concept. This is not required, but can be helpful in communicating your vision to the Sponsor.
• LINKS (Optional): If you don't have an attachment but want to link to a representations of what's outlined in your concept, you may included it here. This is not required, but can be helpful in communicating your vision to the Sponsor.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least thirteen (13) years or older to enter.

8. The Sponsor reserves the right to repost the contest.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.