Carquest Professional Platinum Pads features and benefits: 

• Leading number of friction formulas for maximum performance and longer lasting brakes.
• 4-layer shim with aramid fibers to prevent noise and shim wear.
• PTFE-coated hardware eliminates rust and corrosion buildup.
• Wear sensors included on many European applications that require replacement.
  
  *Note: The professional line includes both Carquest Premium Gold Brake Pads, the better option, and Carquest Professional Platinum Brake Pads, the best option. We're focused on the Platinum Pads.

 REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Euro Brake Pads
• Detroit Motor City
• Advance Pro UL Battery Validation Animated Explainer - This includes the original Advance Pro outro card.

Advance Pro has a simple, but strong promise: professional quality parts, service, and solutions dedicated to the professional shop.You may be familiar with Advance Auto Parts, but you probably don't realize they actually have a division called Advance Professional or Advance Pro, which is the largest automotive aftermarket supplier, and that they have the broadest availability of import and domestic parts.  They even offer more than 900,000 products to their network of partner shops, including shops like CarQuest. That's where the brakes come in. Advance is looking for an editor with motion graphics or animation capabilities to create videos that show new customers some of the brake products available at Carquest, and explain why Carquest provides the best options when it comes to brakes.

We're looking to brake (ha, get it?) away from the explainer videos that put you to sleep, we are talking about cars here! We need light-hearted and elevated explainers that will hold viewers attention, while informing current and new customers why Carquest Brakes are the best option for you. The goal here is to produce 2 videos - each up to :45 seconds each - that highlight and explain the benefits of Carquest brakes. Each video should be slightly different in style, but the two videos should feel like they are a part of the same suite, and have the objective. 

The first video will be a fully animated explainer that focuses on the key features of the Carquest Professional Platinum pads, which you can read all about in the Background section. For the second video, you will need to work with live-action footage provided by Advance to touch on the key features and benefits, and pair it with animated logo intro and outro cards that you'll create. These can be completely original or you can plan to update the existing cards which you can see HERE. The endcard should also include the Carquest logo followed by “Available at Advance Professional and Carquest Auto Parts”. You can get a better sense of the animated cards they've used in the past by checking out the Background section.

There's a lot of openness to different - and even unconventional or unexpected - creative approaches. Will you frame the existing footage with moving 3D models of various car parts? Or will you create an original animation about a professional installer's journey to find the best brakes around? Will your animated intro include a car braking and drifting to create the Carquest logo out of their tire marks?  The animation and editing style of these videos is up to you, so if you think incorporating motion graphic text, sound effects, heads up display graphics, or a powerful original voiceover will grab the viewer's attention, feel free to show us; though the quality, durability, and reputation of these brakes should speak for themselves. 

For your pitch, you should include style frames that demonstrate the type of animation style you'd like to use. These videos will be shared on various social channels, so they should be attention grabbing and engaging, but also clear, and straightforward explainers that convey how Carquest parts are the best aftermarket parts you can buy for your shop. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total video assets.

• One up to :45 fully animated video (16x9, 1x1, 9x16)
• One up to :45 video with animated intro/outro cards (16x9, 1x1, 9x16)

 

TIMELINE: HERE

 

EXPOSURE:

• Advance Professional's Website, Facebook, Twitter, and Linkedin
• Carquest's Website, Facebook, and Twitter
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Current and prospective Advance Professional and Carquest Auto customers
• Men, aged 35+ 

 

TONE:

• Informative, light, & ‘matter-of-fact-ly’
• Engaging, innovative, curious, and ingenious

 

EXECUTIONAL MANDATORIES: 

• You MUST the Carquest Logo and colors (exact colors will be shared in pre-pro) in your videos.
• All work MUST be original, and should NOT include or reference existing IP, characters, or other brands. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of any existing properties.
• The second video MUST use provided footage with animated intro/outros.
• You may use voiceover, narration, and visual text, but it is not required.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STYLE FRAMES (REQUIRED): Illustrated stills that showcase what your animated take will visually look like.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.