ABOUT WEIGHTWATCHERS:

For over 60 years, WeightWatchers has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WeightWatchers app has been updated, and the program has evolved to fit the needs of members, but importantly, at the end of the day, WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach.

MORE ABOUT WEIGHTWATCHERS CLINIC:

• Built to support people looking for medical solutions to improve their weight health.
• Current medical solutions for weight health all have shortcomings. Most physicians lack training in treating obesity, and in-person solutions often take weeks to schedule. WeightWatchers Clinic is a tele-health offering where members can access expert support and medications (if needed). The internet is full of self-appointed health experts. WeightWatchers' board-certified clinicians are the real deal—with the credentials to prove it.
• WeightWatchers knows that weight loss isn’t one-size-fits-all. With WeightWatchers Clinic, you'll get a treatment plan personalized to you and your goals.

As a world leader in Weight Health, WeightWatchers knows weight loss isn’t one-size-fits-all. WeightWatchers Clinic, a new offering from WeightWatchers, supports a distinct member journey that pairs prescription weight-loss medications (for those who qualify) with their trusted science-backed program – a powerful solution for those whose biology may be blocking their ability to lose weight. Unlike many others, the WeightWatchers approach recognizes obesity as a chronic condition. They’ve launched WeightWatchers Clinic not only to improve accessibility and care standards but also to reduce weight stigma for all.

WeightWatchers Clinic offers a comprehensive approach to weight care. As a member, people gain access to 1-on-1 check-ins with doctors, a tailored nutrition program, prescription weight loss medication (for those who qualify), insurance coordination to maximize coverage, and ongoing support from a dedicated Care Team including dietitians and fitness trainers. WeightWatchers wants to create a suite of social testimonial videos, featuring four real WeightWatchers Clinic members, to help raise awareness and drive new member signups by showcasing their experience and how the program has positively impacted their lives. These members are located all over the United States though, so we'll be asking them to film themselves for this mini-campaign - but each of them has limited content creation capabilities, and the level of their production know-how varies. With that in mind, WeightWatchers really needs someone to help elevate the production of their videos, and then tie it all together in post-production, and that's where you come in.

WeightWatchers is looking for a talented filmmaker/editor or team to act as a campaign director to help produce and direct the WeightWatchers Clinic members and ensure they'll able to capture high-gloss footage from home, including supplemental b-roll footage to pepper throughout their testimonial videos. Given that the members are filming themselves, the challenge here will be helping them elevate their game. Do they need a basic camera package or a microphone mailed to them? Are they experienced with finding (or creating) the best lighting in the room? Are they able to sound natural when speaking scripted lines? These are all potential problems that we need YOU to help solve to make their interviews look and feel effortless, professional, and fun - and we're curious to see how you want to go about it, and what experience you might have with similar asks. 

Ultimately, you will be responsible for creating a robust treatment with creative and technical guidance for the WeightWatchers members. You can assume that they will be filming at home, and likely filming themselves, although you'll want to confirm that with each member. Otherwise, any and all relevant information that can help to smooth out the process and elevate the output should be provided for, such as iPhone camera settings, frame rate, aspect ratio, shot list, location guidance, wardrobe guidance, sound guidance, lighting guidance, delivery method, remote viewing protocol, etc. You may even want to briefly film yourself to create a template or example, and when it then comes time for production, you'll still need to join their self tape remotely, and help oversee the production of each video directly, so you'll have the ability to make last minute adjustments. WeightWatchers will also be joining the shoots remotely to ensure the members are hitting key talking points with the correct verbiage. 

After production, you will also be responsible for editing together a suite of testimonial social videos. Each of the four members will have their own "solo" testimonial video, and there will four additional videos that focus on a singular theme by weaving together footage from each interview. This is likely to be a collaborative process between both the members and WeightWatchers, but as Campaign Director, you will also play a key role in planning the shoots and the ultimate edits that come out of them. 

For your pitch, be sure to address how you'd tackle overseeing the remote member shoots from a logistical perspective, while also covering your creative approach for the social videos. We're asking for a bid with each pitch, but we'd also like to see a budget topsheet that might account for any equipment or gear that you'd recommend - and note that the budget provided should be inclusive of any gear that you rent or purchase for the member shoots, and account for incidentals like domestic shipping. This will be a fluid process, and we will work with you to nail everything down upon being greenlit.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 16 total video assets.

• Four :30 single member testimonial videos (4x5, 9x16)
• Four :30 themed testimonial videos featuring multiple members (4x5, 9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but you should also review our Music providers in the Project Requirements, as well as the platform best practices.

• WeightWatchers social media platforms (Instagram, TikTok, Facebook)

TARGET AUDIENCE: 

• Prospective WeightWatchers Clinic Members:
  • Candidates for medical weight loss; people living with overweight and obesity (see note below)
  • Has attempted to lose weight before, seeking to lose 25+ lbs
  • Possibly has avoided medical intervention due to shame or fear
  • Has a busy lifestyle; doesn’t have time to go to a primary care provider (or other in-person healthcare provider)
  • Rarely takes time for herself; doesn’t have childcare or desire to coordinate for the sake of taking care of herself
  • Values trusted, quality care; access to trained doctors, and FDA-approved protocols are important to her
• Lapsed members: not currently a WeightWatchers member, but has been a member in the past
  • Used WeightWatchers in the past, but due to possible biological factors may be better suited for medical weight loss interventions. 

• Note: WeightWatchers Clinic is available to anyone in the US over the age of 18, but you must meet certain criteria to work with a clinician, including: a BMI over 30 or a BMI over 27 with a qualifying condition (such as high blood pressure), and commercial insurance.

TONE/FEEL: Educational, trustworthy, credible, motivational. Make sure to check out WW's Instagram to get a sense of their brand tone of voice.   

EXECUTIONAL MANDATORIES: 

• The greenlit Campaign Director will be required to remotely collaborate with the WeightWatchers Clinic members wherever they are located. This could potentially mean working in different time zones. 
• B-roll footage CANNOT ONLY include food/cooking. Consider including other shots such as a mock tele-health appointment, activities with friends or family, exercising/physical activity, going shopping, tracking or planning meals in the WW app, etc. (Note: the B-roll should be authentic to the member’s lifestyle and regular activities. Ask the member to pull ideas from their real life!)
• Obesity is a chronic recurring condition that needs lifelong care and treatment. It is NOT a preventable disease for people with genetic, biological, cultural, and environmental roadblocks. Always use person-first language: People aren’t obese. They have obesity. Or are living with obesity.
• Don’t sensationalize the weight-loss process. It’s trite to refer to people living with obesity “struggling with their weight” or “battling the scale.” This reinforces the simplified idea that their obesity was something that was in their control.
• When possible, refer to GLP-1s as "weight-management medication,” “weight-loss medication,” or “anti-obesity medication.” The GLP-1 term is still not widely recognized by the general population and has many associated misconceptions. 
• Your videos and static assets CANNOT mention the names of specific GLP-1 prescription medications, like Wegovy, Saxenda, Contrave, Alli, or Xenical. You should only refer to these medications by their generic names, if absolutely necessary. Otherwise, please use general terminology ("weight-management medication” or “anti-obesity medication”) when referring to medications. 
• Your videos CANNOT feature an explicit number of pounds lost, per TikTok's weight loss ad policy. 
• Your videos CANNOT show alcohol. 
• Your videos should ALWAYS have sound.

OPEN BID:

• This is an open bid project, so you'll get to submit your own budget proposal up to $25,000. If it makes sense, you may submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects do move forward, we'll notify you in the event the Sponsor decides not to fund any bids via the Project Forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, and the Sponsor would like you to create ALL of the content listed in the Deliverables within a budget total of up to $25,000. We'd also like to see a budget topsheet that might account for any equipment or gear that you'd recommend - and note that the budget provided should be inclusive of any gear that you rent or purchase for the member shoots, and account for incidentals like domestic shippingYou can download the budget template HERE. 
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.