Camarena Tequila is crafted from 100% Blue Weber agave grown in the rich volcanic soil of the Arandas Highlands in Mexico, where the high altitude and slow maturation process create complex, flavorful agave. The brand combines traditional and modern techniques to produce its award-winning tequila. This includes using stone ovens for cooking, a proprietary yeast strain for fermentation, and copper pot stills alongside a special tequila column still for distillation. The balance of these methods ensures that Camarena Tequila consistently delivers high-quality spirits, highlighting the patience and precision that go into every bottle.

HELPFUL REFERENCE MATERIALS FOR INSPIRATION/TONE:

• Jameson GIF: This GIF demonstrates one example of how one can creatively break the fourth wall in an eye-catching way.
• Camarena Still Image Layouts: These images demonstrate how you might currently find Camarena advertised in stores with soccer themeing.

CREATIVE THOUGHT-STARTER:

To get your creative wheels turning, the Camarena team wanted to share their initial thoughts as to how this video may come to life. You are by no means limited to this idea, but it's a great example of the kind of direct, fourth-wall-breaking action they're excited by.

The video would begin with what looks like a static ad: the Camarena logo and a bottle of tequila next to a freshly made margarita, all set against the backdrop of a soccer stadium. The scene comes to life as a nondescript soccer player steps into frame and kicks a silver soccer ball that soars over the bottle and appears to smash through the screen.

With the World Cup coming to North America for the first time in over three decades, the excitement is building, and Camarena Tequila is ready to get in on the action. To tap into the upcoming excitement, and capitalize on their existing connection with soccer fans, Camarena wants to create a clever motion graphics video that will run on digital kiosks in major host cities, positioning the brand as the unofficial spirit of the tournament. 

The goal of this project is to create a single, soccer-themed motion graphics video that breaks the fourth wall in a way that directly engages viewers both out-of-home and in a browser, playing with the 3D space of the digital screen to create a truly memorable illusion. We need a motion graphics artist with a savvy style to create something that feels as though it's literally breaking out of the physical ad space, whether it's playing on a city kiosk or a phone screen. The video must feature the tagline "Kick off with Camarena," and while the effect should be surprising, the brand must remain the hero. The ultimate goal is to drive brand recognition and drive viewers to purchase Camarena Tequila for their World Cup watch parties, so you'll need to ensure the Camarena bottle, logo, and signature margarita are integral to the action, not just a backdrop.

This video is all about creating a visual surprise that stops people in their tracks and makes them look twice. Although this has to be soccer-themed in some way, there's openness in the actual conceptual approach to this, and you should think about what elements could "break" the plane and how the effect would function. To help get your creative wheels turning, the Camarena team has provided a specific thought-starter in the Background, which you are welcome to build upon, or use as a jumping-off point for your own unique idea. Think about how players move, think about the energy in a kick, or the impact of a ball, and however you approach it, just know that your actual execution should feel premium and polished, blending dynamic motion with product renders to make the moment feel tangible. 

In the assets linked below, you'll find a full suite of brand elements, including logos and product imagery. We want to see how you can use these assets to build a world that feels both authentic to Camarena and disruptive in the advertising space. If greenlit, you'll also be given access to Storyblocks for any generic visuals you need such as soccer balls, players, or other related elements. Ultimately, while the creative concept is yours to define, the most successful pitches will demonstrate a clear understanding of how a bold, attention-grabbing visual can translate directly into capturing attention for tequila drinkers and soccer enthusiasts. We're looking for ideas that are not only clever but also on brand, further contributing to making Camarena Tequila synonymous with the energy of the world's most popular sport.

It is critical to note that the primary deliverables for this project are for digital out-of-home kiosks, which use very specific and non-standard vertical aspect ratios. You must design your animation with these unique dimensions in mind from the very beginning, though a 1x1 version for social will also be required. The final piece should be set to an uptempo music track and conclude with the official "Camarena Tequila" audio mark which will be provided. There will be no VO or dialogue beyond this, so no need to worry about casting for this project.

For your pitch, please bring us a unique creative concept that fulfills the key requirements and detail how your specific animation style will bring the brand's bold, unapologetic, and clever tone to life. To help the Sponsor fully grasp your vision, we strongly encourage you to include a style frame, storyboard, or even a brief animatic in your pitch, making use of the provided brand assets. Feel free to pitch more than one idea, as the final concept will be chosen by the brand as we move this project into pre-production.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 total video assets.

• One up to :15 video (1x1, 14 x 48, 10.6 x 36, 10 x 30)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Digital Out-of-Home
• Social & Digital Media

TARGET AUDIENCE:

• Men in their late 20s who like tequila and regularly watch soccer, especially those identifying as Latino.
• Men and women in their 30s, with a special emphasis on pre-existing and fairweather soccer fans.
• Adults of a legal drinking age.

TONE/FEEL: Eye-catching, dynamic, bold.

EXECUTIONAL MANDATORIES: 

• All content must adhere to brand guidelines.
• The concept must prominently feature the tagline "Kick off with Camarena."
• You may NOT use generative AI to create any images or video. 
• The following legal line must be included and legible at the bottom of the screen for the duration of the video: "Drink Responsibly. Tequila, Alcohol 40% by Volume (80 Proof), ©2025 Camarena Tequila, Healdsburg, CA. All rights reserved.”

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.