ABOUT CALIROSA:

Calirosa is an inspired spin on traditional tequila - a fusion of Mexican spirit and California style captured in exquisite tequilas. Created through a unique partnership and a subversive aging process, Calirosa offers a rosy new color, and a vibrant, premium tequila experience. It's the dynamic fusion of Mexican craft and California cool, passion and promise, party and soul. 

Calirosa isn't just a tequila, it's an approach to life. Celebrating creativity and connection. Color and spontaneity. We aren't waiting for opportunity, we're creating it. 

We're here to dance. To dream. To defy convention. To follow our passions, instead of the rules. We exist to unleash the spirit of California style x Mexican soul, and inspire that spirit in others. We're for passion over planning, embracing the now over chasing the next; making life a shade richer, more present, more vibrant. We invite you to La Vida Rosa. 

Check out Calirosa's Instagram HERE. 

CALIROSA IS:

• Passionate
• Playful
• Colorful
• Cultured
• Unexpected
• Uninhibited
• Emotional
• Romantic
• Desirable
• Inclusive
• Candid

CALIROSA IS NOT:

• Detached
• Superficial
• Self-Involved
• Self-Conscious
• Forced
• Predictable
• Scripted
• Cold
• Stagnated
• Unrelatable
• Posed

* YOU MUST BE AT LEAST 21 YEARS OF AGE AND BASED IN THE U.S. TO SUBMIT TO THIS PROJECT *

Calirosa Tequila is a growing alcohol and lifestyle brand - founded in part by musician Adam Levine and model Behati Prinsloo Levine - that fuses Mexican spirit with quintessential California cool. They age their 100% blue agave tequila in in California's prized red wine barrels, resulting in uninhibited tequilas with a distinctively smooth taste and a vibrant, rosy glow. And as the brand continues to grow, the team is looking to build out their presence on social media. And that's where you come in... 

The Calirosa team is looking for a talented individual (or team) that can be 10 steps ahead of the latest trends, and serve as a remote Creative Social Media Manager. This Creative Social Media Manager will be responsible for helping to develop the look, feel, tone, and - most importantly - the purpose of Calirosa's various social media channels. The Calirosa team has a detailed set of brand guidelines but they are really looking to establish how their brand shows up on social media. What are they saying, and why are people coming to their channels? How can they better engage their fanbase with organic content, and expand their reach? A successful candidate should be able to come up with purposeful ideas for posts, create or oversee the creation of those assets, write copy for posting, develop and manage a posting schedule, and interact with Calirosa fans, potential fans, and other brand accounts online.

This position will likely be on an hourly basis to start, with the opportunity to expand into a full time position for the right candidate (and more on that below). 

You do not necessarily need to be a creator yourself for this role, but you should be fluent in creative, and have the ability to oversee and manage production workflow of other creators, if you're not making assets yourself. We recognize there are quite a bit of skillsets associated with this role, so we are open to multiple people or teams submitting together, if there's a good fit. For now, the Calirosa brand is most active on Instagram, but there are plans to expand to platforms such as Pinterest and TikTok in the next 6-12 months. Ideal candidates should have their finger on the pulse of what's relevant on those platforms, particularly for this target audience (more on that below and in the Background). 

Interested in throwing your hat in the ring? Here's how this process will work, and the qualities of the ideal candidate: 

APPLICATION PROCESS:

• Apply: Create and submit a detailed visual treatment introducing yourself - and your creative aesthetic - to the Calirosa team, explaining your background as a creator or social media manager, breaking down why you're a great fit for the roll, and creating two sample Instagram posts (these can be In-Feed, Stories, Reels, etc) that reflect your vision for Calirosa's social presence. You will also be asked to submit your proposed hourly rate. 
  • Sample posts do NOT need to include original photo or video content. You are welcome to pull imagery or videos from online, and pair with your own graphic or aesthetic touches. The biggest thing will be showing how you pair engaging visuals with compelling copy, to give a sense of how you would develop content in this role. These are sample posts only, and will NOT be used (or owned) by the brand. 
• Treatment Review: Visual treatments will be evaluated by the Calirosa teams. Based on the response to those treatments, one or more individuals (or teams) may be invited to interview with Calirosa. Please note: Calirosa is under no obligation to interview or hire any candidates via this process.  

WHAT THEY'RE LOOKING FOR: 

• Anyone aged 21 or older is welcome to apply, but you must also be based in the United States. This is a remote position, but it's limited to US applicants only.
• Living in or around a major metropolitan US city (like LA, NY, MIA) is a plus, but not required. 
• You should have at least 1-2 years of social media creation or management experience.
• You should be well versed in the nuances of different social media platforms & posting types (most specifically Instagram, Pinterest, and TikTok).
• You should be 10 steps ahead of the coolest trends & culture, specifically in the arenas of art, music, fashion, mixology, cuisine, events & parties.
• You should be comfortable in and around creative; either as a creator yourself, or as someone who oversees content creation.
• You should have strong writing abilities, both in writing compelling post copy, but also in interacting in a sociable (but still professional) way.
• You'll need great organization and time management skills, with the ability to develop and stick to a consistent posting schedule.
• Videography, photography or design background are a plus, but not required.
• Spanish language abilities are a plus, but not required.

For any questions or other project updates, check out the Project Forum.

 

TIMELINE: For the full process timeline please see the Assets section.

 

ABOUT THE CALIROSA AUDIENCE:

• Ages 21+
• Target customers are teeming with social energy, spontaneity, and an appreciation of all the beauty in life. 
• They are multi-hyphenates, wild, free & fun. 
• They know how to live (and appreciate) the good life, and are always surrounded by friends. 

 

TONE OF CALIROSA:

• Playful & passionate
• Colorful & cultured

New to Tongal? This project is a little different from what we usually do. If you're looking for other content creation opportunities, be sure to check out our Open Projects.

In order to be considered for this position, you must include the below materials in your Application Submission. 

• TEXT (REQUIRED): Up to 500 characters explaining why you are interested in and think you could be a great fit for this position.

• VISUAL TREATMENT (REQUIRED): A visual treatment outlining your personal aesthetic, introducing yourself to the Calirosa team, explaining your background as a creator or social media manager, breaking down why you're a great fit for the roll, and creating TWO sample posts that reflect your vision for Calirosa's social presence.

• LINKS (REQUIRED): To your previous social work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO A SHOWREEL. Please link to individual posts.

• HOURLY RATE (REQUIRED): Please list your hourly rate for yourself (or team) for this style of work. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. Submissions must be in the English language.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least twenty-one (21) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's qualifications for the position.
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10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.