KEY MESSAGING:

• The Busch Light Clash is at the Coliseum on February 4, 2024. 
• Get your tickets now at NASCARClash.com.
• Whether you’re a die-hard fan or have never been to a NASCAR race, this is the perfect opportunity to get your NASCAR fix, or experience an event like no other, because nothing compares to being there.
• Don’t miss your chance to experience this epic event at an iconic venue.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• 2023 LA Coliseum Spotlight
• NASCAR 2023 LA Clash
• 2024 Busch Light Clash

*This is an fast-moving timeline and all final files are due by 11/20*

The Clash at the Coliseum is once again coming to Los Angeles, and it's the epic party that everyone is invited to. This event is unlike any other NASCAR event, and it epitomizes the bold new direction the sport is heading. The upcoming race will be the third time that the iconic Los Angeles Memorial Coliseum has been transformed into a custom built racetrack, and since it's only a few months away, NASCAR is looking to generate excitement for the race and convince viewers that race tickets are the perfect gift for friends and family this holiday season.

The goal of this project then is to produce two different short social videos – :15 or less – that promote buying tickets for the race, and frame tickets as the perfect holiday gift. The first video's messaging should be pretty straightforward to that effect, and focus purely on the event, but the second video should also highlight how those traveling from out of town also get the experience of visiting Los Angeles. Ultimately, we want this to feel like event-ized: it's more than just a race, it's an experience unlike any other NASCAR event. We want to attract a younger and more diverse crowd, and provide an epic introduction to those who may be attending their first NASCAR race. There will be musical performers and celebrity sightings throughout the day, which might also be something you can hint at. Plus, the stars of the NASCAR Mexico Series will start the action with King Taco La Batalla (The Battle) as a salute to Los Angeles.

Creatively, we are looking for videos that feel authentic and social first; otherwise these are very open-ended, and we'd encourage editors, animators, and live action filmmakers alike to pitch. If it's helpful, the NASCAR team has even provided some assets - graphics and videos - that you can use in your videos, but you can also use relevant content from previous NASCAR races if you find something worthy on YouTube. Lean into social tropes, memes, trendy sounds and catchy editing or unique transition techniques. These videos will primarily live on NASCAR's Instagram, but they may also be used on TikTok and Facebook, so look at relevant social trends and think about the ways you can use stickers, text, or other native social features to make your video stand out. 

Your two videos should be attention grabbing, while showcasing how attending a NASCAR event, especially this one, is an experience like no other. It's not necessary that the entirety of your videos are holiday-themed, but the holiday gifting element is important, whether you're literally seeing a gift, or  merely using gifting as a messaging framework. Since this race is also sponsored by Busch Light, you're welcome to include or reference their products within your video, although you should NOT show consumption of any Busch Light. 

As a thought starter, you could create a custom gift box that you jump out of, decked out in NASCAR apparel, to surprise your family with tickets to the race; or have Santa race to your parent's house to deliver the tickets; or film selfie-style, planning out an epic surprise road trip to take your best friend to LA for the ultimate racing event; or even mix together motion graphics and footage from last years race to create a grand trailer to tease the new race. Plus, if you do happen to live in the LA area, we could even arrange access for you to film your video at the Coliseum! 

Check out more information and reference videos in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 total video assets.

• One up to :15 Holiday social video (9x16, 1x1)
• One up to :15 Holiday/Travel to LA social video (9x16, 1x1)

EXPECTED TIMELINE: This is an expedited timeline with all final files due by 11/20.

• HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• NASCAR's Instagram, Facebook, & TikTok

TARGET AUDIENCE: Millennial and Gen Z NASCAR fans

TONE/FEEL: Authentic, Celebratory, Fun, Energetic, Welcoming, Attention Grabbing

EXECUTIONAL MANDATORIES: 

• Your video MUST include an end card that has the Busch Light Clash at the Coliseum logo with event date details (February 4th), and include a CTA to visit NASCARClash.com
• You SHOULD keep the 2024 Busch Light Clash at the Coliseum Guidelines in mind when creating content, especially for any animation or motion graphic related videos.
• You MAY use NASCAR footage you find online as part of your pitch; NASCAR can then the provide high resolution versions of footage in pre-production.
• All text must be placed for Instagram Reels safe zones. Any assets with text may need to be delivered with a textless version as well.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• SCRIPT (Optional): Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text.

• HEADSHOTS/CASTING BOARDS (Optional): Provide actual, or potential, casting options for your content, with relevant notes, headshots, reels, etc.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.