If you’ve ever been in the market for a tree you know the purchasing process can be a massive hassle. You drive to your local nursery, meander through the greenhouse having no idea what you’re looking at, and wonder which tree could actually flourish under your care. After finally figuring out what you want to buy, you have to get said tree home, but you REALLY don’t want to ask your slightly strange neighbor with the pick-up. FastGrowingTrees.com provides convenience, speed, and simplicity for anyone looking to buy trees and plants. With a comprehensive selection of over 2,000 trees, plants, and shrubs, FastGrowingTrees.com has the right selection to suit any climate, location, and customer’s individual needs.

The personality of FastGrowingTrees.com is approachable, trustworthy, confident, hard-working.

FastGrowingTrees.com RTBs:

• Comprehensive Selection, Right for You: Over 2,000 trees, plants, and shrubs carefully selected to suit your climate, location, and individual needs.
• Unequaled Quality & Care: Our plants are sourced, nurtured, and cared for by experts who have only one goal in mind---enabling you to enjoy living better and living greener, guaranteed.
• Convenience, Speed, & Simplicity... Delivered to You: No waiting in lines, no messy cars, order online or over the phone…and plants shipped to your door in 1-2 days.

Taglines:

• We Keep You Growing

The goal of this project is to source concepts for a :30 broadcast video for FastGrowingTrees.com.

The concepts should create awareness of FastGrowingTrees.com, its functional and emotional benefits, and drive new customer orders by offering relevant and compelling RTBs (reasons to believe - see Background) and promotional offers. The concepts should also increase confidence and trust in FastGrowingTrees.com as a brand and product provider, showing the ease of shopping and buying through their website and through their experts available by phone.

The takeaway should be: We will be the customer’s best and only source to meet their home-scaping (outdoor/indoor) needs through the highest-quality, best cared for, and most comprehensive selection of trees, shrubs, and plants—delivered directly to their door in days.

The goal is not to focus on specific trees during this phase. The concepts should be higher level about the FastGrowingTrees.com service, convenience, and available tree experts.

TARGET AUDIENCE: 

Homeowners with:

• Land or a yard
• Between 35-64 years old
• Household income $75K+
• Who enjoy the beauty of their yard and home, and like to learn more about being a better gardener (no matter what skill level)

TONE:

• Engaging, relatable. 
• FastGrowingTrees.com is open to humor and want people to play with the sentiment "There's a Better Way!" 

EXECUTIONAL MANDATORIES:

• Concepts should aim to communicate the FastGrowingTrees.com:
  • RTBs (reasons to believe -- see Background) 
  • Offers
  • Ability to purchase at FastGrowingTrees.com
• Think about keeping the concepts broad versus focused on specific trees.

Tell us your concept in 250 characters or less. Remember, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or older to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.