*This project has a fast-moving timeline with final delivery on 12/1*
The holiday season is right around the corner and BritBox is launching its “However You Cozy” editorial collection campaign, a cheeky celebration of the many ways people get cozy during the holidays. BritBox is now looking to create a creative, live-action and long-form Yule Log video to help get viewers into the Holiday spirit. And yes, we're really talking about burning wood, for an hour, like the Yule Log videos of yesteryear that you'd find nowadays on Netflix or YouTube. From warm escapism to chilling suspense, BritBox is home for however you cozy this festive season.
The goal of this project is to create one live-action Yule Log video where the original video is at least 10 minutes long, with the potential to be looped for up to 60 minutes. Your video should feature movement - so we're looking for more than just a static image on a burning log. The purpose of these Yule Logs is to celebrate the wide breadth of BritBox fans, from comfort seekers to crime lovers. The campaign will feature a collection of series selections, along with two Yule Log videos that embody the “light” and “dark” sides of BritBox. With the “light” version already produced, the BritBox team is looking for its “dark” counterpart: a conversation-worthy, live-action Yule Log video that is clever, unexpected, and subverts cozy holiday tropes for cinematic mystery while driving brand engagement.
We are looking for an innovative approach to creating an immersive experience through production and sound design that lends itself to the genres of BritBox. How would a Yule Log look inside a crime drama scene? Whether it’s crime evidence burning in the fire or mysterious shadows cast against the walls, your approach should consider the sophisticated tone of BritBox crime and mystery dramas and fit seamlessly into their collection. It should feel stylish and atmospheric enough to stand alone as an “ambient content” piece for YouTube or social, while inviting viewers to settle in and get cozy. You should avoid any clichés like Santa hats and sleigh bells or anything that leans towards one specific Holiday and instead keep it elevated, editorial, winter-centric, and distinctly BritBox.
In terms of execution, this should be a fully live-action Yule Log video without any use of stock footage or compositing, though subtle GFX can be added in post. The intention is for the Yule Log scene you create to feel realistic and cinematic, in line with stepping into the world of a BritBox crime or mystery. The visuals should include textural elements (think smoke, embers, shadows, etc.), along with suspenseful sound design that can be ambient, crackling fire, or a combination of brooding music and immersive SFX to set the scene (e.g., distant thunder). You must only use Tongal-approved music and sound libraries. There should be no cast or on-camera talent at any point in the video. For post-production, you will need to edit within the Adobe Suite, as the BritBox team works primarily in Adobe. The camera directions for the video should follow this specific cadence:
Timecode | Framing | Notes |
00:00–01:00 | Wide shot | Establishing, slow movement |
01:00–02:00 | Digital zoom in | Builds atmosphere |
02:00–58:00 | Tighter framing | Maintain interest with subtle flame/smoke motion |
58:00–59:00 | Digital zoom out | Slow reveal |
59:00–60:00 | Wide shot | Return to scene-wide frame for loop potential |
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 4 total videos and 5 static assets.
EXPECTED TIMELINE: HERE *This project has a fast-moving timeline with final delivery on 12/1*
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: North American Fans of British Television, Crime Drama/Mystery Lovers
TONE/FEEL: Clever, cinematic, and slightly mischievous — a wry BritBox twist on a well-worn holiday trope.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.