BRITBOX ORIGINAL SHOWS TO INCLUDE:

• Sherlock
• Dickensian
• Joan
• Stonehouse
• Blue Lights
• The Fall
• The Responder
• Passenger
• Killing Eve
• Suspect
• The Change
• After the Flood
• Other BritBox Originals

What's better than the feeling of excitement and anticipation when someone hands you a perfectly wrapped gift as you think what could possibly be inside? The joy of unboxing something new is such a shared experience filled with anticipation and this holiday season, BritBox is getting in on the unboxing fun! The streaming platform that brings you the best and most bingeable shows in British television is celebrating the holidays by "unboxing" a new show premiere each day, starting on Boxing Day, December 26th, and lasting until January 1st.

The goal of this project is to create an up to :30 social video, along with an accompanying static asset, that celebrates the experience of unboxing streaming content on BritBox for the holidays. These assets will primarily live on Facebook, Instagram, and TikTok and should fit into the current campaign the BritBox team is running, and you can see an example of that campaign in their most recent :30 video HERE, where smart editing incorporates a lot of visuals that play on the theme. That said, we are not simply looking for a regurgitation or adaptation of the existing spot; instead, we really want you to lean into your creativity, and do something a little more unexpected and interesting. 

These assets should play on the classic "unboxing" format, which you can see examples of HERE and HERE, and drive viewers to check out the BritBox platform to start streaming their favorite shows right away. Importantly, many unboxing videos just follow influencers showing off branded marketing packages that they've received from brands, and that's not something we're looking for; we don't need influencers to be in these videos and BritBox does not have physical boxes or products to send out for these videos. This is about the general concept of unboxing, and finding a clever way to use that to drive excitement for what you can expect to see on BritBox this holiday season. In terms of the titles you can reference, we've included a list of BritBox Originals that you can base your creation on in the Background. 

In terms of style, we are open to seeing a mix of approaches, so you can utilize live-action, stop-motion, motion graphics, maker content, 2D or 3D animation, or a mix of all of the above. When creating content, consider how these will be viewed on social, and think about quick cuts, interesting transitions, and attention-grabbing formats or details. You may want to find ways to integrate sound effects, music, and text while, also driving everything back to BritBox and its popular shows. 

 You can certainly refer to the current BritBox UnBoxing graphics as inspiration for your assets, but don't feel tied to them. BritBox may also be able to provide show or movie footage, along with talent imagery, but your idea doesn’t need to be solely reliant on BritBox assets, so don't be afraid to think outside of the box (no more unboxing puns, we promise). Could we create a stop motion video that unboxes drawings of some of their popular characters like Joan, Eve, and Sherlock? Or animate blue boxes that, when opened, reveal clips from different shows? Or have an ASMR video that unboxes different handmade items that represent the different shows you can stream now? Let the magic of discovering something new in BritBox be the focus of your creation. Keep it fun, keep it festive, and make it captivating!

The video will be your main asset, and the accompanying static can be a still grabbed from your video with additional graphics added or it can be an original standalone static asset. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 6 total assets.

• One up to :30 video (16x9, 9x16, 1x1)
• One static asset (16x9, 9x16, 1x1)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Broadcast/Streaming
• BritBox Facebook, YouTube, Instagram, and TikTok

TARGET AUDIENCE: Gen Z/Millennial North American/Canadian Fans of British Television

TONE/FEEL: Festive, creative, engaging, exciting, surprising

EXECUTIONAL MANDATORIES: 

• You must include the CTA “UNBOX THE BEST OF BRITISH TV” on the end card.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.