KEY MESSAGING:

• BritBox has the largest streaming collection of the Queen of Mystery
• Every season of Agatha Christie's Poirot exclusively
• Every season of Agatha Christie's Marple exclusively
• BritBox is the Home of Agatha Christie
• BritBox Endframe (will be supplied by BritBox)
  • BritBox logo
  • Watch with a free trial

LIST OF SHOWS TO FEATURE:

• Marple
• Poirot
• Why didn’t They ask Evans
• Agatha Christie’s The Pale Horse
• Agatha Christie: The ABC Murders
• Agatha Christie: Ordeal by Innocence

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Christie TV Spot
• Agatha Christie Press for YouTube

When it comes to the Queen of Mystery, Agatha Christie is the go-to for iconic characters, memorable plots, intricate puzzles, and unexpected twists. The ability to weave together complex storylines made her a master of the mystery genre which resulted in so many shows adapting her novels to create thrillers that you want to watch time and time again. When it comes to where to watch the best collection of Agatha Christie novels, Australian audiences can now turn to BritBox, which not only has the largest streaming collection of British crime dramas, but is now adding an exclusive collection of Agatha Christie mysteries to their roster. We need to get the word out.

The goal of this project is to create a :30 social video that features scenes from the Agatha Christie titles that Australian audiences can watch on BritBox. You'll want a compelling edit that encourages both new viewers and current subscribers to binge their favorite mysteries, and you'll also want to communicate that with the new collection, BritBox will become "the Home of Agatha Christie," with the largest collection available in Australia. As you dive in, you'll probably see that the BritBox team has created similar Agatha Christie videos before, but we're looking for a fresh new approach here, and one that works particularly well for social. You'll find some of those existing spots in the Background, along with some other specific key messaging that should be included. 

Your edit should feel clever and surprising, taking the audience on a small journey that connects the different shows through a steady storyline, dialogue, or common theme. Consider the way in which Agatha Christie wrote her original stories, which were well known for the way they included unexpected twists, and see if you might be able to capture something like that with your own edits. Since these are social first videos, you will need to focus on grabbing attention fast, and then you'll want to keep a steady energy to keep audiences enthralled until the very end. Pacing is important too, but your edit really needs to feel seamless, so think about trying to establish some consistency in the cuts through dialogue and messaging, sound, music, or another key element. We'd encourage you to think of ways to incorporate additional imagery, graphics, or text, like in this previous video, layering footage with graphics to captivate the audience. If you are including VO or text, you may want to lean into why and how entertaining these mystery shows can be. Importantly, you CANNOT use the music included in scenes, but you can include any of the dialogue or sound effects from any of the shows or movies.

Critically, you must also work within the Adobe Suite for this project, and for your pitch submission, we're looking for you to edit a :15-:30 sample video to display how you would cut together the different clips dynamically and interestingly. We won't be able to provide assets for the initial pitch, feel free to scour YouTube and any other sources you have for the footage you need to build your edit. However, once greenlit, you can only use footage provided by the BritBox team to ensure they have full rights and you are using the high-res footage.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 3 total video assets.

• One :30 Hero (16x9, 9x16, 1x1)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting VO talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• BritBox Facebook, YouTube, Instagram

TARGET AUDIENCE:

• Australian Fans of British Television
• Fans of Agatha Christie

TONE/FEEL: Fresh, compelling, captivating, immersive, and binge-worthy

EXECUTIONAL MANDATORIES: 

• Your videos MUST be edited within the Adobe Suite.
• Your videos MUST only feature the movies or shows listed and must be those that are available to view on BritBox and you do need to indicate which show you have pulled the clip by using the provided template.
• Your videos should feature the BritBox logo throughout.
• Your videos MUST NOT use music from the show. You will we be limited to dialogue and SFX from the various clips and can include your own music from one of the Tongal music providers.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SAMPLE VIDEO (REQUIRED): Please submit one :15-:30 sample video based on the information provided in the Objectives and Background sections.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.