Brand Tagline: “Nature’s joy, delivered.”

Value Propositions:

• Selection - find unique and beautiful plants your neighbors won’t have, that you won’t find at your local nursery or big box
• Quality - strong, healthy, and more mature plants that will be ready to add impact on day one
• Expertise - specialized knowledge and advice about how to use plants in your landscape
• Convenience and ease - get everything you need to transform your landscape, shipped straight to your door

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

Customer Testimonial Video:

• Tree Center Ad

More traditional narrative ad spot. Possible themes: Landscape transformation, creating your dream landscape, putting the perfect final touch on your landscape.

• We Keep You Growing
• Bloomscape Video
• Rooted Video
• Lively Root Video

If you're looking to beautify your home with colorful, unique plants, BrighterBlooms.com has you covered. BighterBlooms.com is the sister company to FastGrowingTrees.com, and with the same fast shipping and great customer service, but with a slightly different product focus, BrighterBlooms.com will help transform and beautify your landscape.

The goal of the project is to find one filmmaker to create two videos. The first video is a customer testimonial-type video with an authentic, docu-style look and feel. The second video is a more traditional direct response video, similar to the We Keep You Growing videos we produced for FastGrowingTrees.com. While you may use the same location and cast for both videos, they should feel distinctly different.

 

Check out more information and more examples of video inspiration in Background. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 14 total video assets.

• One :30 testimonial video (16x9)
• One :15 testimonial cutdown (1x1, 9x16, 16x9)
• One :06 testimonial cutdown (1x1, 9x16, 16x9) 
• One :30 direct response video (16x9)
• One :15 direct response cutdown (1x1, 9x16, 16x9) 
• One :06 direct response cutdown (1x1, 9x16, 16x9) 

 

TIMELINE: For the full project timeline please see the Assets section.

Please note this project moves QUICKLY. The final videos are due mid-September. 

 

EXPOSURE:

• Facebook, Instagram, YouTube
• Please review the platform best practices page.

 

TARGET AUDIENCE: Individuals with moderate-to-high gardening experience (small-medium landscaping projects), skewing slightly female.

 

TONE: Accessible, friendly, approachable

EXECUTIONAL MANDATORIES:

• Content should be evergreen and able to be used year-round (with no references to specific seasons)
• To reflect the target audience, one of the filming locations should be an upscale home (East Coast / Mid-Atlantic style) with a nice sized yard or a studio depending on your concept.
• This project is open to filmmakers based in the US only.
  
• You should consider shooting additional footage to optimize for the 9x16 deliverables, but please remember when shooting 16x9 to frame for a vertical crop as well.
• The videos should aim to communicate the BrighterBlooms.com value propositions (see Background).
• The pitch winner must provide videos of the actors (vs just headshots) for casting approvals. As the target audience skews 40-60, please cast accordingly.
• Please note that after receiving the plants, they need about a day or two out of the box to be in tip-top shape for filming.
   

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $25,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget up to $25,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.).
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.

• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.