Real Mothers. Real Stories. Real Life. That's Motherhood Maternity's ethos, and since 1982, they've had mamas' backs (and bumps) when it comes to what to wear, from belly to baby and beyond. And when it comes to breastfeeding, Motherhood Maternity believes that all boobs are good boobs; all boobs are created equal; and all food is good food. So you do you, mama. 

 

Check out the IGTV Series Motherhood Maternity created with Jennifer's interview last year:

• Lactation 101
• Advice on Breastfeeding  
• Breastfeeding Issues 
• Challenges of Breastfeeding 
• Latching 
• Your Milk Supply 
• Breastfeeding Multiple Children 
• Bottle-Feeding & Formula

Every August, Motherhood Maternity celebrates all things baby-feeding for National Breastfeeding Awareness Month. This year, in addition to celebrating, they also want to address some of the biggest questions that come with lactation and breastfeeding, especially for brand-new moms or moms new to breastfeeding, like: how do I know if I'm producing enough milk? How can I make breastfeeding more comfortable for me and my baby? What kind of side effects should I expect? And what the heck is a nipple shield?

Luckily, last year Motherhood Maternity proposed all of these questions and more to Jennifer Ritchie, an International Board-Certified Lactation Consultant, author, and full-time working mom. A professional breastfeeding specialist trained in everything from latching issues to painful nursing, and low milk production to induced lactation, Jennifer has helped thousands of new mothers successfully feed their babies through community-based and long-term support. In other words, Jennifer knows her stuff when it comes to lactation, and helping moms is her mission. 

Motherhood Maternity is looking for a Tongal editor to pull key answers around top breastfeeding and lactation questions from last year's interview with Jennifer and create six :15–:45 vertical videos for TikTok. Your videos should be direct and straightforward, and should present a creative but app-native or organic solution to a few challenges the original source video poses – namely, converting 16x9 footage to 9x16; making the content as engaging as Jennifer's answers are informative; and obscuring the Ron Jon surfboard logo in the background with a simple graphic the Motherhood Maternity team can overlay text onto in-app when they upload.

For the purposes of your pitch, we've included a folder of assets for you to use to create a proof-of-concept to show the Sponsor how you'd approach the mini-series. We've also listed out some of the top questions answered in the interview in the Executional Mandatories section. Each of your six videos should answer one of these questions.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are six total video assets:

• Six :15–:45 Q+A-style vertical videos (9x16)

 

TIMELINE: This project has an expedited timeline. For the full project timeline please see the Assets section.

 

EXPOSURE: Motherhood Maternity's TikTok. Please review the platform best practices page.

 

TARGET AUDIENCE: Mothers, parents, and mothers-to-be.

 

TONE: Informative, educational, helpful, sincere, engaging.

 

EXECUTIONAL MANDATORIES: 

• For the purposes of your Pitch, we are including a folder of assets that you can use to put together a :10–:15 proof-of-concept video edit to demonstrate your creative approach. Your proof-of-concept should demonstrate how the final asset will look, by showing some of TikTok's in-app text, graphics, etc.
• Do not include footage of the interviewer in your videos, just Jennifer Ritchie's responses. In-app text will be used to provide context to Jennifer's answers.
• Each of your six videos should focus on one question and answer and be clear, concise, and informative. Your videos can be up to :60, but the sweet spot for user retention for this type of content would be in the :15–:45 range, and we'd recommend sticking as close to that as possible. 
• Each of your six videos should answer one of these questions: 
  • What can a brand-new mom expect when beginning to breastfeed? 
  • What are the possible physical side effects? 
  • What is the biggest challenge most mothers experience when breastfeeding? 
  • Advice for breastfeeding in public?
  • How do you know if you have a good latch vs. a bad latch, and how do you fix it? 
  • What types of physical issues can contribute to a bad latch? 
  • Why are some women or babies unable to breastfeed long-term...or at all? 
  • How to deal with inadequate weight gain contributing to low supply?
  • Why do clog ducts happen, how can you resolve them, and when are they a sign of mastitis? 
• Your videos should not include any baked-in text or music, but should find a way to obscure the Ron Jon surfboard logo without distracting from Jennifer's answers. 

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $3,000. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• PROOF-OF-CONCEPT VIDEO (REQUIRED): Submit a :10–:15 proof-of-concept video that demonstrates your creative approach and the aesthetic, tone, and/or style you'll be going for. Download the provided assets here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget of up to $3,000.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.