Below we've provided all ten of the topics, along with some videos for the US market that are similar in style and approach to what you're being asked to create. You can also review key information about these topics in the Para Você section of the Brazilian PayPal site.

EXISTING EXPLAINER VIDEO TOPICS:

1. What is PayPal?
2. How do I pay with PayPal? 
3. How do I add a funding source? 
4. Access: Shop the world at your fingertips
5. Control: Pay however you want, wherever you want 
6. Food delivery: Speed + Ubiquity with PayPal
7. Gaming/Streaming/Subscriptions: Speed + Ubiquity with PayPal

NEW EXPLAINER VIDEO TOPICS:

• How do I pay with my Debit card using PayPal?
• How do I add my Debit card to my PayPal account?
• Fashion: Speed + Control

SIMILAR US VIDEOS

•  Get More Out of PayPal YouTube Playlist

We live in a world driven by video content, and PayPal knows that when it comes to even the most basic questions, like "What is PayPal?" it can be easier to point people at a helpful explainer video than to ask them to read a few paragraphs of text. That's what brings us here, as the goal of this project is to help PayPal create a suite of 10 explainer videos for the Brazilian market, each covering a different topic that relates to PayPal's functionality and benefits for local consumers. 

Luckily, the brand has seven existing explainer videos for the Mexican market that are being finalized right now, each roughly :30-:60 in length, and 7 of the videos you're being asked to create only really require translation & localization. That means new Portuguese scripts (originals will be provided in English and Spanish), along with a new VO record, on-screen text replacement, and new music. The video assets will be provided to you if you're greenlit, but you can review a work-in-progress version HERE. There are 3 additional videos that will need to be created from scratch, in the same style, based on additional topics that only relate to the Brazilian market. Ultimately all ten videos will also need to be reformatted for a 1x1 aspect ratio.

 

For your pitch, we're primarily interested in your Portuguese translation & copywriting ability, so we'd like you to include a translation of that one work-in-progress video, but we're also looking at your ability to find & direct good VO talent for confident and relatable reads, and how you'll handle workflow for the new videos. Tell us about your team, show any similar work you've done, and maybe share some examples music tracks that you feel might work well for explainer videos in Brazil. 

There's additional information about the different topics, as well as other similar explainer videos, in the Background/Additional Details. Feel free to throw us your questions in the Forum.

 

DELIVERABLES: There will be 20 total assets.

• Seven :30-:60 Adapted Explainer Videos Using Existing Content (16x9, 1x1)
• Three :30-:60 Wholly Original Explainer Videos (16x9, 1x1)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• This is primarily intended for use on PayPal Brazil's YouTube, website, and other owned channels. It may also see placement on social/mobile platforms like Facebook, Twitter, and Instagram.
• Please review the platform best practices page.

 

TARGET AUDIENCE: This is for the Brazilian Portuguese-speaking market.

• Primary: Digital Natives, aka Young Professionals. They're under 30, and have always enjoyed a digital-first life.
• Secondary: Anyone who wants to use PayPal.

 

TONE: Upbeat, informative, trustworthy, confident, relatable, easygoing. The tone for new videos should not depart from existing videos.

 

EXECUTIONAL MANDATORIES: 

• Animators should reference these Guidelines when creating elements for the new videos to help ensure consistency with the existing videos, and also to make your job a little easier. They cover color, style, character design, expressions, clothing, background design, and some key icons and elements. 

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $30,000. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): Though we're not looking for a creative take, it'd be helpful to meet you and your team, get a sense of your workflow, and how you'll be handling the translations. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• TRANSLATED VIDEO SCRIPT (REQUIRED): This should break down your translation for the existing video provided as an example.
  
  
• LINKS (REQUIRED): To your previous video work. These should clearly indicate that you're able to handle this style, or have done something very similar. It's not necessary to include videos in Portuguese that you've produced, if it's not your primary language, but it may be helpful to include work from whomever will be handling the translations. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section with a budget of up to $30,000. You can download the budget template here.
  
  
• CASTING BOARDS (Optional): You may include links or samples to any voiceover talent casting options, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.