Let's be honest, scooping up your cat and applying a topical medication is very stressful! You’re not happy. Your cat is not happy. No one wins. But with Bravecto Plus, you get protection from fleas, ticks, heartworm, and other parasites for twice as long as the other guys. Imagine a whole two months without having to wrestle your cat to apply its ointment. Sounds nice, right? Even if your cat typically remains indoors, pests can still find their way to your feline through open doors or other pets. So why not use a product that protects from ticks, fleas, heartworms, roundworms, and hookworm for an entire 2 months?

Please base your Pitch on one of the following concepts:

• "Catcho Libre" - In a full luchador ensemble,  a woman and her cat square off in a wrestling ring. DING! DING! The bell sounds, and pet and owner collide in combat. Right about that time, we hear how Bravecto's longer duration takes away the stress of medicating your cat. 
• "Cat Scratch" - A disheveled shopper plastered covered with bandages and scratches opens a Bravecto package and cries from relief. We push in to learn about Bravecto's 2-month duration and benefits.
• "Curious Cats" - Cats do the craziest thing. Over a funny montage with cats doing their signature random, pointless, & adorable things! We show that they might not make good choices, but you should! Use Bravecto!

Our goal is to drive awareness of Bravecto Plus for Cats.  Bravecto Plus beats out the other guys by being the first and only feline topical to deliver 2 months of flea and tick protection, heartworm prevention and treatment of intestinal parasites!  For cat owners, this means twice the convenience of monthly products and half the stress!

Please base your pitch on one of the three concepts in the Background/Additional Details section. 

 

DELIVERABLES:

• One :15 Bravecto Plus video in 16x9 (based on one of the three concepts listed in the Background/Additional Details section)

TIMELINE:  For the full project timeline please see the Assets tab. 

 

EXPOSURE:

• Social Media

 

TARGET AUDIENCE:

• Indoor feline pet owners

 

TONE:

• Quirky, crazy, ridiculousness
• Cheeky humor
• Attention-grabbing and exciting
• Positive and fun

 

EXECUTIONAL MANDATORIES: 

• You should pitch on one concept per submission. You can submit up to five different submissions. 
• Can be for animation or live-action. Bravecto is open to any animation style. 

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• BRAVECTO PITCH CONCEPT (REQUIRED): Select from a drop-down menu which concept you will be pitching on: 1) Catcho Libre; 2) Cat Scratch; or 3) Curious Cats. You should pitch on one concept per submission. You can submit up to five different submissions.
  
  
• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.

• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc. These can be actual casting options or examples of the kinds of actors you'd like to cast in each role.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.