Background

SHOWS AND CHARACTERS TO FEATURE:

Objectives

 *This is a fast-moving timeline with master files due by 8/12*


Lime green is having its moment thanks to Charli XCX’s hit new album, “Brat." Fans were particularly taken by the album's distinctive yet minimalistic cover art, with “brat” written in low-res font on a lime green background, and they quickly took to social media to claim this summer season with the Brat aesthetic. BritBox is eager to be a part of the conversation and would like to create social assets using existing photos and videos of popular characters and shows that you can stream now on BritBox.

 

We are looking for an editor and designer to work with existing assets to create an up to 2-minute multi-show video edit, as well as up to 20 additional static images, that all embody the Brat green (hex #8ACE00) aesthetic, and that feature the most quirky and fabulous Britbox comedy cast members. You can take a look at which shows and characters we're aiming to focus on in the Background. We're aiming to show North American audiences that BritBox understands the bold, effortless, and slightly retro Brat look, while embodying with a youthful, rebellious spirit, making it the perfect and fresh destination for comedy show-binging as the summer comes to an end.


There is a chance that both the video and static assets might be combined as a single Instagram carousel, so they should feel like one cohesive campaign across all assets. For the video portion, you can edit together clips from various BritBox comedies with the stylistic flair of the Brat green color. In terms of audio, we are looking to find music, using the Tongal music providers, that is either a remix or a track similar to that on the Brat album. You should not use any show audio or clip dialogue throughout the video, as we want to focus more on the visuals than any character dialogue. The video will be made for 9x16 so you should consider how to hook people from the start on TikTok and Instagram, using show clips together and possibly even additional imagery, graphics, or text. Creatively, you are welcome to have some fun with the video and could even lean into other recent social trends, as long as you keep any graphics or text in the safety zones and keep the Brat aesthetic throughout. 


When it comes to the static assets, we just need one simple overlay template that can be used across all the images; this would consist of adding a “Brat green” vignette around all visuals with a slightly pixelated “BratBox” logo in the center at 75% opacity. You will be expected to create the "BratBox" logo, which will be a recreation of the current BritBox logo using lower case museo sans font in 500 or 700. 


Critically, you must also work within the Adobe Suite for this project, and for your pitch submission, we're looking for you to edit a :15-:30 sample video to display how you would cut together the different clips dynamically and interestingly. We won't be able to provide video assets for the initial pitch, so feel free to scour YouTube and any other sources you have for the footage you need to build your edit. BritBox will ultimately provide high-res footage if you're selected. 


Check out more information about the series we would like to feature and some reference videos in the Background, and for any questions or other project updates, check out the Project Forum.


DELIVERABLES: There are 21 total video assets.


EXPECTED TIMELINE: This is a fast-moving timeline with master files due by 8/12


RELEVANT ASSETS: HERE


EXPOSURE: We expect content will be used on the platforms below, but you should also review our Music providers in the Project Requirements, as well as the platform best practices.


TARGET AUDIENCE: Gen Z/Millenial North American Fans of British Television and Comedic Shows


TONE/FEEL: youthful, rebellious, edgy, bold, effortless, cute, fun, and lime green


EXECUTIONAL MANDATORIES: 


By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

Details

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.





Requirements

  1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.

  9. Videos must be in the English language or subtitled.

  10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.