Gillette has recently created an entirely new category of razors designed for male body groomers: the Gillette BODY Razor. They are shaped to provide a more comfortable shave, offer more lubrication for better glide, and have ergonomic handles that don’t get slippery when wet. Gillette wants to show the male tattoo community that the BODY razor is the perfect tool for getting the most out of their ink. 

The goal of this project is to create a witty and authentic 2-4 minute video that provides interesting and relevant information to a guy who is interested in the best ways to groom the hair on and around his tattoos.

 

Your video should feature the voice of a guy with legitimate expertise on the subject, who has developed his own grooming routine around and over his tattoos, and can impart that wisdom to others interested in doing the same. Your video should show the Gillette BODY Razor.

 

The Sponsor is open to seeing creative executions! This doesn't have to be your traditional instructional video, but we're looking to you to help us find "That Guy" who has expertise on this subject and can share it with others who have tattoos or are thinking about getting tattoos.

 

The Sponsor is open to seeing tattoos on various body parts that need shaving (not the head or the face, please). Remember, his tattoos should be tasteful.

 

CASTING NOTE: We would like you to find a masculine guy of 25 - 35 years old. Maybe supporting a sharp haircut. He has healthy skin and should have some subtle body hair on arm, chest etc. Not too model like or super cut body. Needs to be someone guys can relate to.**

Please see "Casting Specs - Visual References" under the Assets Tab and check out other videos on Gillette's YouTube channel - https://www.youtube.com/user/gillette - You must include your top casting choices AND photos of their tattoos / body hair in your Pitch submission.** 

 

TATTOO NOTE:  1) Please avoid anyone with tattoos that could impose on other licensing entities (i.e. a Marilyn Monroe tattoo), and only cast for generic designs, and 2) you will need to secure a release from the tattoo artist as well (please download the form from the "Assets Tab").

 

SCRIPT NOTE: You're also strongly encouraged to include TALKING POINTS in your Pitch. As we’re looking for authenticity in your Video, a word-for-word script isn’t required but you’ll need to share the tips/tricks/advice from your “expert” to be approved by the Sponsor, if selected as the Pitch winner. 

 

--Key Marketing Messages: Get more out of your tattoos with these body grooming tips. 

 

--Target Audience: Guys with tattoos and body hair. They aren’t die-hard, heavily tattooed dudes, but may be thinking about getting more tattoos on their body soon.

 

 

--Executional Mandatories:

• Feature the Gillette BODY Razor as the hero tool in proper grooming on and around tattoos.
• Please cast a man who has enough body hair that it will appear visible on camera.
  
• Please cast men that look like real men – fit regular looking dudes who are relatable -- No body builders. 
  
• Please do not make any claims like "The Gillette BODY Razor is the best." Rather your talent should authentically frame up their tips and tricks as "This is how I like to do it..."
  
• Please shoot your Video in a location that makes sense for body grooming (e.g. a clean bathroom).  
• For inspiration about technique, tone, and language see this video.

--Tone: Informal but informative, witty and light-hearted.

 

--Product:  Please feature the Gillette BODY Razor in your video. Below are reference links to the correct Gillette BODY products to use. The hero product is the Gillette BODY Razor, whereas the blade replacements and shave gel are supporting family products. The Sponsor will overnight a set of 2 to the Pitch winner for use in their production.

• BODY razor (systems, not disposable): http://gillette.com/en-us/products/razor-blades/body-razors/body-razor
• Replacement BODY razor blades: http://gillette.com/en-us/products/razor-blades/replacement-razor-blades/body-razor-blades
• BODY Non-Foaming Shave Gel: http://gillette.com/en-us/products/pre-and-post-shave/shaving-cream/body-non-foaming-shave-gel

 

 --Assets:  Hi Res Product Shots, Logos and Casting References are located under the Assets Tab. 

 

This Project will be worth a total of $15,000 and consists of 2 Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the Project Objective using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.

 

• Script (Optional): This should include TALKING POINTS from the video you intend to create. As we’re looking for authenticity here, a word-for-word script isn’t required, but you’re encouraged to share the tips/tricks/advice from your “expert” in an attached document.

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.  

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000 upon final file delivery. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 2: VIDEO – The ONE Pitch winner from the Pitch Phase will create a 2-4 minute long Video based upon their winning Pitch. The Judges will score the winning Video submitted by the Pitch winners to determine the standings for the Video Phase.  Remember, the ONE Pitch winners will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000.

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential the sum total of $250 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

1. The Video MUST not exceed 4 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4.  BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.