Since 1942, the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, they created the category of public service advertising, and their icons and slogans are woven into the very fabric of American culture. The Ad Council is where Smokey Bear lives. The Ad Council saw that “A mind is a terrible thing to waste,” and reminded Americans that, “Friends don’t let friends drive drunk.” 

Today, they are working with the American Heart Association and the American Medical Association on Blood Pressure Awareness.

In addition to the instructional element of the video Ad Council would also like to incorporate the following information:

• More than half of adults in the US have high blood pressure and are at high risk for stroke and heart attack. 
• American Heart Association and American Medical Association recommend that every person with high blood pressure check their BP each day. 
• The #1 thing you can do if you have high blood pressure is check it regularly, so you know if you have it under control and start to understand which factors are putting you at high risk for stroke and heart attack.
• Most people don’t know how to do it correctly!

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• We’re trying to make a better and more culturally relevant version of this unfortunately boring video.
• Consider what this Virgin Airlines video did for the rather dry topic of airplane safety and pitch us your own interesting take (musical not necessary)!

The Ad Council would like to educate people (with a focus on African American women) about how to properly use an at-home blood pressure monitor and why it is important to do so. It may not seem like the sexiest issue, but it’s critically important. Measurement is the #1 thing someone can do towards lowering their blood pressure and, in turn, avoiding more serious health issues later on.

 

That's where you come in, we are looking for pitches that illustrate how you will make an educational video fun and interesting for the audience so that we can tear down stigmas and hopefully save lives. Your pitch could be live-action, or even animation, whether it's 2D, 3D, or flashy motion graphics.

DELIVERABLES:

• One 1-2 minute educational video in both 16x9 and 1x1 with two end card alts (4 assets)
  • with included subtitle SRT file
• One 15-30 second social cut down in a 4x5 format

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Event usage such as Essence Fest
• Social Media sites such as Facebook, Instagram, and Twitter. Please check out our platform best practices page.

 

TARGET AUDIENCE:

• The primary audience is African American women with High Blood pressure ages 30-55
• Should also be accessible to the general 30-55 population as well
   

TONE:

• Honest language, but nothing stuffy, with room for some light comedy 
• Approachable real talk about how to monitor blood pressure and why it is important.
• Breaking down the stigma that only grandmothers need to check blood pressure every day. This is for everyone at any age.

 

EXECUTIONAL MANDATORIES: 

• The education in your video and blood pressure device monitor and/or cuff must comply with AHA/AMA guidelines, such as this device.
• Your pitch must appeal to African American women and be helpful in disseminating useful valuable information.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $10,000-$20,000 range. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like the producer to create all 5 videos with a total cost of $10,000-$20,000.
  
  
• SCRIPT OUTLINE (REQUIRED): This should include dialogue from the video you intend to create and will help us get a jump start on clearance review. Please check out this (boring) video for guidance.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.