You've heard it here before, but as the "Un-carrier," T-Mobile is a fantastic place to work. What makes it so great? Why did we secretly slip them our resumes? Is it all the benefits they offer or their unrivaled and diverse company culture? Maybe their commitment to military veterans and their spouses? Or is magenta just, hands down, the coolest color? Well, the answer is yes to all. T-Mobile offers an unparalleled employment experience for many reasons, and so it's no surprise that they want to showcase what they have to offer for job seekers - or really anyone who might be curious. How, though? That's the question here. How should T-Mobile be strutting their stuff on social media. 

T-Mobile is looking for fun, surprising, clever, and totally out-of-the-box concepts for content that they can use on their social feeds, and it has to leverage the information from their employee benefits pages. Does this mean videos? Sure, but what KIND of videos? Not just some boring old explainer, no. Not just some cute listicle. We've already made T-Mobile some GIFs about their benefits, and anyone can just go to a website and read lists of text. We need to stop people in their tracks. We don't want someone to miss out on a dream job because of a so-so social post. Maybe we need to make them laugh? Maybe we need to do something they'd never expect? Could it be a music video? A parody video? A mockumentary style day-in-the-life? Is it stop motion? Are there puppets? Would TikTok love it? Does it involve a recursive zoom? Animation? Talking animals? 

Your concepts MUST involve the topics listed below, and they can cover a single topic, OR they could cover multiple topics. It's probably easier if you focus on one topic though. Technically, your concept could ALSO be GIFs, or individual static images, or influencer collaborations, or whatever other interesting thing that companies do on social media. You're on the internet, you know: cool stuff. If you've seen some other video or social content that's good inspiration, feel free to share it with your submission. Either way, we'll ultimately need to make content for these four categories, so take a peek if you haven't already, because these were also linked above:

• Employment Benefits (e.g. health, paid R&R, ongoing education, childcare, 401ks, etc.)
• Company Culture in general
• Diversity @ T-Mobile
• Military Initiatives @ T-Mobile

Remember that T-Mobile has a distinct voice that is vibrant and playful, self-aware and confident, celebratory, even quirky - NOT totally ridiculous or absurd, but still professional. They want employees to have their own journey while making sure they feel inspired every day. Additionally, they want to facilitate meaningful relationships that set them apart from the rest. Let's see what you got.

For any questions or other project updates, check out the Project Forum.

 

TARGET AUDIENCE: Career seekers within Gen X, Millenials, and Gen-Zers.

 

TONE: Big, bold, fun & relatable

In order to be considered for this project, you must include the below materials in your submission. 

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Your concept should detail what would happen in the video or social content. Remember though, a concept is not a detailed script — it is a spark of inspiration. As always, concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen something else out there that you think makes for a helpful reference? Or a a link that helps illustrate the idea you're submitting? Feel free to include a link to any existing content that'll be useful when trying to understand your big idea.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.